LaVida Chic launches Judith March fall 2012 line

Florida-based fashion design house Judith March just debuted its Fall 2012 line, simmering with warm coral, yellow, brown and navy hues. And LaVida Chic is among the first to carry this stunning collection. Founded by Alabama-born Stephanie Nichols, Judith March combines 

Southern sass and sophistication with Bohemian breeziness - perfect for the woman who is a little Jackie O. and a little Janis Joplin. Inspiration comes from retro garments, antique pillows, vintage pocketbook embellishments, and photos of Grace Kelly combined with modern trend elements to create looks that are both contemporary and classic. 

Pieces from the Fall 2012 line already have appeared in issues of Vie, Seventeen and Southern Living magazines and were featured at the Atlanta Apparel Market. The collection includes flirty A-line mini dresses and tops with sultry off-shoulder and romantic bell sleeves, ruffle bodices with lace trim, and seersucker stripes. 

A line of scarves combines wood beading with saturated hues and polka dot, stripe and floral patterns. An early fan favorite as noted in Southern Living is the maxi dress style, a fashionable nod to the late 1960s and early 1970s. Judith March maxis are available for pre-order from LaVida Chic. 

Based in Santa Rosa, Florida, Judith March is an exciting collection of young contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today's trend-conscious woman.


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Sheila’s Her Secret Bra to allow Girls to go purseless

Las Vegas Company Her Secret Bra receives product endorsement from legendary TV host and billion dollar pitchman Bob Circosta.

Las Vegas resident Sheila Lombard, CEO and Founder of "Her Secret Bra," has created a line of sinfully comfortable brassieres with interior pockets to allow women the convenience of stashing personal items such as cash, credit cards, and "little surprises" while on the go and the freedom to go purseless. 

Each "Her Secret Bra" brassiere has the signature three pockets hidden inside the bra - the main pocket is inside the left cup of the bra and is secured with a plastic snap to keep identification, cash, credit cards, and specialty items like insulin pumps safe. There are also two pockets discreetly located under each arm on the wing of the bra to keep additional necessities. The specialty line of brassieres includes "Courage" - a seamless sports bra and "Desire" - a sexy plunge bra with detachable straps. 

The line also features a series of custom hand beaded bra straps that upgrade the bra wearing experience by turning the bra straps into a jewelry accessory for the shoulders and avoiding tacky displays of bra straps peeking out from underneath sleeveless shirt and dresses.

In December, 2012 at a private Las Vegas networking event Sheila was introduced to Bob Circosta, "The Billion Dollar Man" and TV's ORIGINAL Home Shopping Host who helped pioneer the multi-billion dollar TV home shopping industry. Mr. Circosta has applauded the quality and value of "Her Secret Bra" and invited Sheila to Clearwater, Florida in February to showcase her merchandise in a promotional video for a web based series in pre-production, "Bob Circosta Presents What A Great Idea!" 


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100 years of Bihar : Silks of Bihar fashion show

New Delhi: Bihar-born designers Samant Chauhan and Arun Tiwari are set to mark 100 years of Bihar with a fashion show called "Silks of Bihar". Eco Tasar Silk Pvt Ltd, an organisation working on Tassar Silk, and Bihar State Small Industries Corp Ltd are organising the show April 1 at Talkatora Indoor Stadium here. Bihar is known for tassar silk and traditional weaving skills. Eco Tasar is trying to promote this through the fashion show, said Khitish Pandya, managing director, Eco Tasar Pvt ltd.

"Bihar is a rich state known for its very old and revered handloom weaving centres of Bhagalpur, Nalanda and Bihar Sharif. Traditionally a lot of tassar silk gets woven in Bihar. We have been associated with the state since 2000. We are thankful to have artisans of Bihar working with us to keep the spirit of the silk tradition alive," Pandya said in a statement.

"The government of Bihar has been kind to give us the opportunity and be a part of 100 years of Bihar Sthapna Divas," he added.

The event will see Eco Tasar Silk Pvt Ltd showcasing their collection, which will be an eclectic blend of modern and traditional silk weaving. Ambapali, the Bihar emporium, will bring skilled artisans from Bihar. 

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Mischa Barton launches fashion website

Actress Mischa Barton arrives at the 20th Annual Elton John AIDS Foundation Academy Awards Viewing Party at the City of West Hollywood Park on February 26, 2012 in West Hollywood, California. (AFP PHOTO/PATRICK T. FALLON) 

Mischa Barton is giving fans the chance to steal her style after unveiling a fashion line inspired by her own wardrobe.

The former The O.C. star has launched shopping website Mischa's Place, which sells clothing, accessories including scarves ,  blouse and purses, as well as make-up, lotions, soaps and candles.

Designed in collaboration with her mum Nuala, the site is described by Barton as an "eclectic haven of style" and ships to the U.S., U.K., Canada, France, Spain, Sweden and Germany.

And the actress, who is planning to open a store in London later this year, hopes fans will love her bohemian style.

A message from Barton on the website states, "Together with the help of my Mum Nuala, my inspirations are brought to life using elements of my personal style. Our Collection has grown and developed to reflect the consumer and myself over the seasons, whilst maintaining a consistent theme. I hope you enjoy my designs and have as much fun wearing them as I did designing them!”

Mischa's Place is not Barton's first foray into fashion - she has previously designed her own headband and handbag ranges.

Vivacity of Indian fashion displayed at IFFTI in Pink City

The International Foundation of Fashion Technology Institutes’ mega fashion and education event IFFTI 2012, hosted by Pearl Academy of Fashion, concluded after four days of intense discussions, vibrant presentations and exciting competitions, during which leading designers, retailers, stylists, educators, Polo Shirt , trouser manufacturers and other key stakeholders from the fashion and design industry converged in the Pink City of Jaipur to share their thoughts and vision on the business of fashion.

Inaugurated by acclaimed Italian fashion designer Angela Missoni, the momentous event was attended by fashion and design leaders from across the globe, including Rajeev Sethi from the Asian Heritage Foundation, Simon Lock, Creative Director, Dubai Fashion Week, Jeffry Aronsson, CEO, Emanuel Ungaro, Santosh Desai, Managing Director & CEO, Future Brands Ltd, Ram Sareen, Head Coach/Founder, TUKA group and Frances Corner, Head, London College of Fashion.

Speaking during the closing ceremony, Dr AKG Nair, Group Director, Pearl Academy of Fashion said, “IFFTI is the only conference that attracts national and international design leaders spanning the fashion industry’s wide spectrum and provides an interactive platform to all stakeholders across the value chain in the fashion and design industry. The idea behind bringing IFFTI to India was to showcase the universal convergence of fashion and design, while highlighting the enormous potential of the Indian market to the global audience.”

These thoughts were echoed by Mr Simon Lock, Creative Director, Dubai Fashion Week, “Conferences such as IFFTI are important to discuss the fashion industry’s ever-changing facets and to provide an overview about different aspects in the design supply chain. Backed by its rich cultural heritage, India has the creativity, fashion sense and sensibility to make a lasting impression on global fashion; it’s just a question of converting practical ideas into actual designs to further enhance this lineage.”  


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Moms-to-be look glamorous in Loved by Heidi Klum

Heidi Klum wears many hats—supermodel, mother, executive producer, and fashion expert on Project Runway. After the pregnancies and several seasons of top-selling collections at Motherhood and A Pea in the Pod stores, Heidi knows what an expectant mom needs to look fantastic during her pregnancy.

The Spring 2012 collection of Loved by Heidi Klum, arriving in Motherhood stores in April, is inspired by Heidi's visits to her favorite hotel on the French Riviera, Hotel du Cap-Eden-Roc. There, Heidi envisions expectant moms wearing the casual elegance of her dark, skinny jeans paired with her trendy knit tops in black, white, and fresh neutrals with touches of red and gold embellishment. 

Heidi's boldly-striped, loose fitting dress takes the mom-to-be from a spa lunch to a busy day of sightseeing. Dressier slacks and tops for evening round out the 19-piece collection that will be available in stores and online.

"Heidi Klum makes pregnancy glamorous and fashionable. Her style is fun and still practical. This new collection offers moms-to-be a chic look at an attainable price during this exciting time of their lives," said Chris Daniel, President of Destination Maternity Corporation, parent company of Motherhood Maternity.


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Rod Beattie’s Spring/Summer swimsuits is sexy & sensitive

This Spring, women on both coasts of the United States will have an opportunity to meet America’s No.1 swimsuit designer. Rod Beattie is taking his latest swimwear collection on the road, and his first stop is next week at Nordstrom.

Bleu/Rod Beattie consists of swimsuits and cover-ups with a modern design aesthetic. Signature silhouettes include sleek maillots, versatile tankinis and sexy bikinis, bra pantie sets with clean contemporary lines and brilliant saturated color. Sensitive to the trepidation that many women have when buying and wearing a swimsuit, Beattie offers swimsuit style solutions.

High-waist swimsuit bottoms, strategically-placed shirring, flattering halter tops with built-in support, and fashionable skirted styles are just some of the design elements that can help the wearer look her best. Tops and bottoms are sold separately so that a shopper can find the right size and proportion for her body type.

Swimsuit sizes range from 4 to 14. Retail price points average $110 for a one-piece suit, $75 for swimsuit tops and $50 for swimsuit bottoms. Cover-ups, in sizes small to XL, range from $75 for a short sheer pull-over to $125 for a glamorous black jersey dress with gold hardware – worthy of an evening out-on-the-town.

“When I am putting together a collection, I am thinking of a chic woman…of any age,” says Rod Beattie, when asked to describe his customer. “She is independent and modern, with great fashion sense. She demands swimwear of the highest quality and best fit.”

Beginning with summer 2012, Bleu/Rod Beattie swimsuits will be made with Xtra Life LYCRA fiber for a beautiful, long-lasting fit. LYCRA.com. “The woman I design for loves travel and frequents spas and resorts,” continues Beattie. “A wardrobe of swimsuits and cover-ups is a must for her lifestyle - whether she is playing with her kids on the beach or attending a glamorous poolside cocktail party.” 


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David Jones latest fashion for staff

Shopper Krystina Beche outside David Jones and Zara fashion stores in Bourke Street, Melbourne. Picture: Stuart McEvoy 

AFTER years of cutting staff numbers to the point where shoppers could barely find anyone to take their cash, department store David Jones is hiring more salespeople in an attempt to turn around its plummeting sales.

DJs chief Paul Zahra said yesterday the company would hire another 300 specialist retail staff across its 36-store portfolio to boost service levels after warning that net profit would fall by up to 40 per cent this financial year.

The company has steadily reduced staff numbers since 2009 to reduce costs and maintain profitability in the face of flagging sales.

However, the strategy became self-defeating as frustrated shoppers increasingly avoided the stores on the grounds of poor service. As part of a turnaround strategy unveiled yesterday, DJs would increase the hours of existing employees as well as hiring 200 specially trained service staff and another 100 floor supervisors to boost service levels for customers.

Mr Zahra said recruitment would begin next week, with the new staff to start work by the end of July. Floor staff will also have an incentive to help shoppers, with a new bonus payment program based on sales performance.

The move follows a similar strategy by rival department store Myer, which has spent an additional $13 million in wages over the first half of the financial year to boost staffing levels.

Shoppers outside David Jones' flagship store in central Melbourne yesterday said they were fed up with the poor service at the major department stores.

Krystina Beche, a tailor and stylist, said she found shopping at DJs more difficult than at smaller specialised stores. "It's not a big thing, but for me it's the change rooms; I can never find them in David Jones," she said. "It's a hassle just finding anything because everything changes all the time and you don't know where your favourite brands are."

Charmian Bolger, a 24-year-old nurse, said she also preferred the service and the layout in specialty stores. "It's quite difficult to find staff in department stores sometimes," she said.

Demand for customer service has helped high-end retailers such as jewellery chain Tiffany & Co and upmarket menswear boutique Harrolds report growth in sales despite the overall downturn in discretionary spending, while Virgin Australia plans to capitalise on the trend with a network of super-premium lounges at major airports to lure well-heeled passengers.

Kate Moss: Liu Jo Spring Summer 2012

LIU JO JEANS SPRING SUMMER 2012

Certainly Liu Jo jeans is in love with the style symbol Kate Moss, because the Italian language fashion brand has selected the woman's several times to become the face area of the advertising plan. It is said a true love takes at any time. We all don’t know however if Liu Jo and Kate Bryophyte is forever, but all of us certainly know that lately these people collected with each other in order to be able for you to help blast an additional advertising plan with regard to springtime summer season 2012 dress materials selection. 

Sloppy blond head of curly tresses, great smoky eye and attractive, sloppy positions – that’s exactly what we really like Kate regarding. Make's add a set of flawlessly fitting skinny trousers or even a delicate boho outfit and we'll get a very female and also intimate photo take by Mario Sorrenti. 

It’s not only the design as well as the photographer that are crucial during a photo shoot, but additionally the whole folks from your backstage. The ultimate impact depends upon the particular hair dresser, the particular hairdresser, the one that prepares the established and the background many others also. That’s the reason exactly precisely the reason you want to demonstrate the particular film from your backstage which usually offers model’s, photographer’s and other professional's function.

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Katy Perry’s a fashion fail

In a rare incident of a fashion faux pas, Katy Perry annoyed fashion critics by wearing a bizarre superhero-inspired outfit on stage when she made an exclusive appearance on BBC's Let's Dance - the celebrity-based charity dance show - where she performed new single Part Of Me.

Katy's outfit was predominantly metallic lilac, with lightning flashes across the shoulders and matched cuffs on each wrist, something out of Marvel Comics. Underneath, she had lilac leggings and the outfit was finished off with a pair of black boots.

And not to mention, her now familiar blue hair. Katy, usually known for her bubble gum-esque sense of fashion failed miserably in the eyes of the fashion world. The outfit paled in comparison to previous efforts, which most recently included a stunning baby doll dress design, and a barely there leotard, during a performance in Los Angeles. Both the colours and the design did little to flatter the singer however her performance, of new song Part Of Me, was great. It began with the singer in the centre of the stage, in a cage created by green lasers which went from floor to ceiling. As she left the 'cage' dancers joined her on stage and the lasers spread out to cover the stage. Midway through her troupe of dancers lifted her above them and she stood proud in the middle of the stage before continuing with her brilliant routine.

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Aussie designer unveils A/W merino wool line in Paris

Iconic Australian Fashion designers Collette Dinnigan has taken Merino wool to the height of fashion by unveiling her Autumn Winter 2013 collection in Paris, the only Australian label to show on the prestigious official Paris Fashion Week schedule recently.

Dinnigan’s signature feminine silhouettes were brought to life as Merino wool was sculpted into body-conscious cocktail dresses detailed with lace and occasionally wrapped in stoles of looped wool and feathers, an idiosyncratic combination of glamour and practicality.

"I love wool," explained Dinnigan. "It was during one of the Woolmark events that we began discussing the idea of a partnership as I have a strong affiliation with wool, I use it throughout my collection from underwear, to tailoring and coats."

"In my new collection, I've sculpted dress from wool jersey, mixed wool and lace together, combined wool and cashmere for a coat with strips of sequins as an accent. There's also a relaxed tuxedo pant, which is a more traditional usage."

The runway show in Paris marks the beginning of this exciting new partnership, with Dinnigan set to work with The Woolmark Company to continue highlighting wool within her collections.


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Cocktails style for lovely summer by Sidefame ltd

SIDEFAME LTD’s Cocktail hosts its Spring Summer 2012 Press Presentation at the St. Francis Street Store, Wan Chai. The venue was decorated with a theme of nature and a wooden horse was placed in the centre to place guests in a fairy tale and think of Cocktail girls who love to imagine and fantasize in their own world.

The highlighted brands are Ijiit and forte_forte with very fine craftsmanship which brings a sense of French chic. Colorful Kron by Kronkron is at good at textures and colours to express their creativity to fills up your lovely summer. 

TOT believes in variation and multiplicity with garments offers possibilities and stimulations. Inspired by Sportswear, Johanna Ho applies jerseys and fabrics to add a modern twist to the soft and feminine shapes.

Marimekko and Daydream Nation are Cocktail’s best sellers that cannot be missed. Spice up your life with the floral prints, playful and passionate designs! “Theres no place like home” is one of our favorite sayings of La casita de Wendy, an exclusive brand at the store, is going to make you feel as comfortable as if you were at home.

fashion star with jessica simpson

 

Jessica Simpson had a busy night!

Actually, she may have been resting her ready-to-burst belly at home, but the one-woman  brand was still everywhere, first rewarding challenge winners on The Biggest Loser and then judging aspiring designers on the premiere of Fashion Star.

"People across America can change their lives, and I think Conda and Kim are setting such great examples," Simpson said on TBL as the ladies pored over racks of clothing accessories from the mom-to-be's eponymous collections.

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