Thứ Tư, 31 tháng 8, 2011

Launch of Karl Lagerfeld Capsule Collection at Macy’s



Macy's will unveil the new exclusive Karl Lagerfeld capsule collection in the retailer's Impulse department. The third capsule in the retailer's series of exclusive, designer collections, "Karl Lagerfeld for Impulse Only at Macy's," features limited-edition women's apparel pieces reminiscent of the designer's signature style. "Karl Lagerfeld for Impulse Only at Macy's" will be sold in 235 Macy's stores nationwide and on macys/impulse beginning Aug. 31.


"It's all about Macy's," said Karl Lagerfeld. "For the spread of their department store, their attitude, their client. It's a modern approach to what they do."


The Karl Lagerfeld capsule has a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible tee-shirts and comfortable jackets combine with crocodile print to give the collection a refreshing rock 'n' roll edge.


"The anticipation and buzz for the launch of this exciting collection from Karl Lagerfeld has been remarkable," said Jeff Gennette, Macy's chief merchandising officer. "A fashion legend, Karl's iconic and extraordinary designs will reach fashionistas across the country just in time to celebrate fall fashion. The collection is the epitome of chic, capturing the essence of Karl Lagerfeld and offering our Impulse customer collectible pieces at an incredible price."

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