Bare Necessities, the leading online destination for brand name bras and lingeries, launched two new catalogs without printing a single page. The editions are completely digital and designed specifically for a tablet shopping experience. The catalogs are available via the free Google Catalogs and Catalog Spree tablet apps for both iPad and Android, and can be viewed on BareNecessities.com as well.The first new catalog features Bare Necessities' incredible new swimwear collection, featuring brands such as SPANX, Elomi, Freya, and Fantasie.
The second digital catalog highlights Bare Necessities' Spring bra and lingerie collection from Wacoal in a rich, sensual experience that is accentuated by being designed for an interactive, tablet environment.
"We are excited for the opportunity to use digital technologies to connect with consumers in new and engaging ways," said Bob Vitale, President of Wacoal America. "Through the digital catalog, Bare Necessities has made our bras and lingerie really come to life for women of all sizes."
Bare Necessities was one of the first to recognize that the Internet could be a powerful way to sell bras, because the company could offer the enormous array of brands and especially sizes that a physical store could not possibly keep in stock.
Now, the company is betting that the popularity and interactivity of tablets such as the iPad and Kindle Fire will change the way in which customers shop from catalogs.
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