Victoria's Key reveals in the UK: what to anticipate in pictures

As American underwear massive Victoria's Key reveals its first shop today at Westfield Stratford, we take a look at what you can anticipate finding in shop.

Victoria's Key Angel Candice Swanepoel designs the 'Bombshell Bra'.

Doutzen Kroes designs the 'Dream Angels Bra'.

Jess Hart designs the 'PINK Favorites Natural cotton Bra and Panties'.

Bregje Heinen designs 'Very Attractive Ribbons Decrease Cheeky Panty'.

Candice Swanepoel designs the 'Very Attractive Bra'.

Jess Hart designs the 'Very Attractive Attraction Panties'.

Candice Swanepoel designs the 'Very Attractive Bra'.

Miranda Kerr designs the 'Dream Angels Bra'.

Adriana Lima designs the '5-Way Push-Up Swimwear Top'.

Erin Heatherton designs the 'Multi-Way Bra'.

Doutzen Kroes designs the 'Incredible Bra'.

Erin Heatherton designs the 'Showstopper Bra'.

Arlene Sosa designs the 'Showstopper Bra'.

Candice Swanepoel designs the 'Liya Push-Up Halter Bikini'.

Adriana Lima designs the 'Bombshell Contributes 2 Mugs Bikini'.

The 'Guipure Ribbons Thong Panty'.

'Daisy Push-Up Triangle' swimwear.

The 'Belle Bandeau' swimwear.

Sarine Berberian debuts her new contemporary women’s line

 Sarine Berberian Debut’s her Sarine Marie High Fashion, Contemporary Women’s Line at the Nataline Sarkissyan Foundation Charity Fashion Show. 

Nataline's family set up the Nataline Sarkisyan Foundation, which helps students who share Nataline's dreams of pursuing fashion design, culinary art and those who want to pursue careers in helping the ill. 

Now in its fifth year, the Sarkisyan family once again will honor their daughter by hosting the fashion show and one rising star designer that will debut her “Sarine Marie,” line will be Sarine Berberian.

Sarine Marie’s high fashion, contemporary clothing line is for women, hard-working, every day in the corporate world and or otherwise and for those women who love to be seen out on the town.  This fresh, bold, new line is for women who are fashion forward, they are smart, innovative, energetic and always on the go. 

These savvy, trendsetting women pay close attention to details of the clothes they wear. They understand a well-constructed, high quality garments used to make the outfits and they quickly learn high quality plus longevity equals money in their pockets in the in the long run. 

 

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CurvyCouture debuts eveningwear-inspired lingerie line

 The intimate wishes of the curvy consumer have finally been addressed with the launch of CurvyCouture.com, a new line of intimate apparel with beauty and details of classic haute couture Hollywood. Dora Lau, CEO, President and Founder of Dora L International, Inc., has launched the Curvy Couture line of full figure bras, panties and corsets to satisfy the desire for beauty and support, shapely women crave now available online.

 

“I would like to make every full-figure customer proud to be curvy,” says Lau, who has been developing bras for this demographic for over 20 years. “I have heard their needs and wants,” and truly, she has. She has integrated those voices into a niche too often overlooked in the American lingerie market.

Full-figured intimate apparel with true artistic heritage tends to be limited, especially when it also incorporates modern technologies and materials that ensure comfort at an affordable price point. It’s practically unheard of!

Bras in cup sizes 36C to 44DD will retail between $48 and $55, and will feature padded microfiber straps as well as micro-lined push-up pads and removable cookies for enhanced cleavage. Undies will sell from $18 to $22 and will be sized 6/8 to 22/24. Special effects will include V-front silhouettes, light tummy control and seamless styling.

Highlights of the Curvy Couture collection were inspired by the silver screen goddesses, actresses, such as Ava Gardner and Marlene Dietrich, along with the architecture of their period. The collection harmonizes the detail of art deco stitching and the delicate freshness of couture laces, incorporated with the comfort and function of tummy control panels, microfiber options such as convertible straps. “Haute couture means hand made,” Lau explains, “with many hours of development going into the product. That is how we developed this line – with great care, so that every aspect is designed for our curvy customer.”

Lau’s sensibility for glamour dates back to her roots, growing up in a small but successful family record producing business in Hong Kong, where she was very involved in the styling and dressing of performers. She grew to realize how important intimate apparel was in creating allure that was rooted in comfort and strength and what a crucial foundation it was for a performer.

 

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Peroni Young Designer Award at Aussie S/S fashion event

 Returning as the official beer of Mercedes-Benz Fashion Festival Brisbane is number one premium Italian beer, Peroni Nastro Azzurro. 

The Mercedes-Benz Fashion Festival Brisbane will start on Saturday 25 to Friday 31 August 2012.

A brand synonymous with fashion and style, Peroni is a proud supporter of Queensland’s premier event launching Spring/Summer fashions.

Steeped in Italian tradition and culture, Peroni’s values of craftsmanship, quality and attention to detail has seen it collaborate with many of the country’s most renowned designers, while also nurturing the careers of young and emerging design talent through initiatives like the Peroni Young Designer Award.

Enjoy crisp and refreshing Peroni Collezione at this year’s Fashion Festival - the choice of Peroni Nastro Azzurro and Peroni Leggera (pronounced le-je-ra), which is low in carbohydrates and 3.5% alcohol.

 

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Cherie Amie to raise fund for first lingerie line

 When Tara Smith buys lingerie, she thinks of women in West Africa—and she wants intimate apparel enthusiasts everywhere to feel the same way. 

The 26-year-old co-founder of Cherie Amie—a fair-trade intimate apparel company with operations in Cameroon and the first of its kind to contribute 100 percent of its profits to sustainable antipoverty measures for women—will say as much on Saturday when she holds a lingerie launch party at Dallas-based Swallow Lounge to celebrate her Indiegogo.com video campaign.

Her goal with the video: To raise $15,000 for her first lingerie line by Friday, August 31. "Why can't women look sexy to help other women?" she asks. "That's the question we want Indiegogo.com users to consider when they see our pitch."

Shot in a high-rise penthouse above Dallas, the video features three models posing tantalizingly in baby dolls, teddies, and panties handcrafted and sewn by artisans in Cameroon. 

A brief description under the video explains why the company needs $15,000 to jumpstart a lingerie line. Those who contribute will receive rewards that range from their choice of intimate apparel to the opportunity to appear as a Fair Lady in the official marketing campaign for Cherie Amie.

Smith, a Returned Peace Corps Volunteer, explains why she felt the need to start a lingerie line based on fair-trade principles and the Good Returns business model.

 

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Las vegas Beach Move Week sneakers off on September 19

Las vegas, nevada Beach is ramping up the design levels sept with the design calendars’ avidly expected bathing suits actions — such as the huge SwimShow and shiny Bmw Benz Style Several weeks time Shift and FUNKSION.

Already recognized as a hub for hot design, Las vegas, nevada Beach Shift Several weeks time is larger than ever this period with the town expecting countless numbers hurrying here for per week of design and fun in the sun.

The Las vegas, nevada Beach Conference Middle will house the 2013 SwimShow borrowed in part by the Las vegas, nevada Beach Visitor and Conference Power (MBVCA). SwimShow is the greatest bathing suits tradeshow in the world introducing nearly 2,000 producers who will offer a put the best possible of the newest styles for the coming period. “It’s only natural that Las vegas, nevada Beach would provide as the bathing suits industry’s design place,” says Grisette Marcos, Professional Home of the MBVCA.

“Miami Beach’s all period round summer season and increase of globally designers makes it the perfect place to get a look of the most present bathing suits styles,” she included. The show functions from June 21-24 and is expected to draw around 9,500 members.

The five-day Bmw Benz Style Several weeks time Shift occasion will see an all-time high number of designers introducing their newest choices, the best actions happening each night and a cooler-than-ever audiences of top celebrities, design signs and market experts present.

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Rihanna to design set of clothes for Stream Island

Rihanna has already joined up with German high-class brand Armani for a unique line of outfits and underwear, and now Beyonce is set to overcome the standard by joining up with UK store Stream Isle.

While information are currently hard to find, the songstress declared last night that her pills selection will launch at the standard store for Springtime 2013.

“I’ve been seeking to design my own selection for some time. Stream Isle is the perfect associate for me to work together with and dealing with a English, family run business also really become a huge hit to me,” said the musician in a launch.

“I find London, uk really motivating and Stream Isle likes to have fun with outfits. I’m looking forward to dealing with them and creating something really special.”

Like other UK standard suppliers such as Topshop and Forget Selfridge, Stream Isle — which delivers worldwide — is known for its affordable, catwalk-inspired declaration items which are powerful on elaborations and printing.

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Momentum’ fashion runway show on July 24

 New York's leading event featuring "Momentum Collection" fashion show, dance performances and special "Fashion Police" movie presentation at legendary Copacabana, NYC. 

“Momentum” Limited Edition, Active wear Collection and Red Carpet event organized by New York Fashion Association in collaboration with Elena V Designs, scheduled for July 24, 2012 at 7 P.M. in The world famous legendary Copacabana in Times Square, New York City.

The intensity of this event draws maximum interest in attendance of fashion’s key constituents, arts and music destinations, and entertainment, cinema industry leaders, multiple Media, Press and Bloggers, as well as well known Fashion and Business crowd.

This leading New York event will feature “Momentum” Limited Edition, Active wear Collection by Elena Vasilevsky, CEO, Founder and Fashion Designer at Elena V Designs.

Momentum Collection, re-defines traditional fitness gear, introducing concept of modern luxury mixed with comfort and style, targeting training and performance beyond definition.

Elena Vasilevsky in collaboration with New York Fashion Association and it’s official Sponsors, organized this leading Red Carpet – Fashion event and platform for creative and business leaders to socialize and network, view Momentum runway show and special performances by mambo and hip hop dancers at the million dollars rooftop at legendary Copacabana at the heart of Times Square, NYC.

 

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Super style Courtney releases cover-up outfits line

 

The well known bassist and co- creator of Motley Crue, Nikki Sixx’s wonderful extremely style sweetheart Courtney Bingham, is not just a wonderful experience but an business owner as well.

Her innovative professional has troubled quite a note with individuals after releasing her swimwear protect up range, "Cover Ups by Courtney" and her Do It Yourself Information web page to Everything Incredible.

The Cover Up outfits range is developing quite a hype as Courtney revealed to her lovers the hip new way to remain attractive and start feeling assured in the sun september. Cover Ups by Courtney is an elegant, hip, clean and exclusive way to demonstrate off your shapes by not having to demonstrate it all at once.

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Pure Style Fitness adds new summer apparel line

 Pure Style Fitness has added the latest summer line by Green Apple. Green Apple is an eco-friendly, yoga apparel company. This new summer line is full of bright new colors, including Boysenberry, Ripe Papaya, Sparta Blue, Raw Turquoise and Wet Slate. These hip new styles are tribal inspired with unique swirls or stripes added for appeal.

 

Pure Style Fitness relishes in the fact that it hand-picks it selective line of clothing. Making sure they are fashion forward, high quality, built for support and comfort and keep the active women moving in style.

Although, Pure Style Fitness focuses on fitness and yoga apparel for women, they have a line of casual wear that is transferable from the gym to the streets. Most of all the items offered by Pure Style can be worn from gym to street, but the Pure Casual line is geared to providing every day wear that is made of the flexible workout material.

 

 

 

 

 

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Gwyneth Paltrow designs limited edition jeans

  

American actress and singer Gwyneth Paltrow has turned designer to create a pair of limited edition jeans in association with high-end denim label MiH.

 

The “Shakespeare in Love” star has given a new Real Blue colour wash to MiH’s best-selling Marrakech style.

 

The revamped Marrakesh – a wide-leg, super lengthening jeans – has been turned into unwased pure denim, which with wear over a period of time, will change the colour naturally to become the wearer’s own worn-in faded favourite.

 

The 39-year-old celebrity has also designed a perfect white T-shirt, working in association with designers at Kain Label.

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Hong Kong Fashion Week displays PolyU student’s collection

 The Hong Kong Polytechnic University (PolyU) staged its Master of Arts Graduation Fashion Show at the Hong Kong Fashion Week for Spring/Summer 2013 hosted by the Hong Kong Trade Development Council. 

As one of the highlights of the Fashion Week, PolyU's Institute of Textiles and Clothing (ITC) showcased the creative works of its 12 selected graduating students of the Master of Arts in Fashion and Textile Design. They each presented a collection of six outfits designed under their chosen themes. The show demonstrated the students' innovation and creativity inspired by their personal visions.

As the sole provider of taught postgraduate programme in fashion and textiles in Hong Kong, ITC offers interesting and exciting opportunities to those who wish to pursue a career in the dynamic fashion and textiles industry. Since its inception in 1957, ITC has been committed to educational training and development for the advancement of Hong Kong's fashion and textile industry through various research and scholarly activities.

 

 

 

 

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Fist ever Lingerie Design Week at SHANGHAI MODE LINGERIE

As a global innovator for the Lingerie industry, EUROVET is constantly creating new concepts to bring new excitement to the world of intimate apparel. .. And so, 2012 sees the debut of LINGERIE DESIGN WEEK, 10 days of special events in Shanghai to celebrate lingerie fashion!
Alongside the SHANGHAI MODE LINGERIE and INTERFILIERE SHANGHAI trade shows, a number of lingerie-related events and happenings will take place around the city, in some of its most fashionable venues...
The Lingerie Francaise Exhibition: Opening with a launch party on October 18^th, this artistic exhibit will historical overview of the innovations in Lingerie the many shifts that society since the late 19th fascinating panorama of through October 29th.
This international exhibit, which Espace Cardin), then wiil and, after Shanghai, onto of Lingerie a la Francaise, with an finest French craftsmanship and throughout the years, all reflecting women's roles have undergone in century ... An eye-opening and French Savoir-Faire, running will be the third stop for this major will be unveiled in Paris in July (at move to London in September, Dubai toward the end of 2012.
THE WORLD FINALE OF THE TRIUMPH INSPIRATION AWARD 2012
On October 19^th, at the international final in Shanghai, 31 design students from 31 countries will present their lingerie showpiece under this year's design theme "Dragons & Butterflies" to convince an internationally renowned jury. Upon Triumph invitation only.

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Jockey & Rachel Zoe launch "Major Must-Have" intimate line

Jockey International, Inc. announces its alliance with Rachel Zoe. Beginning October 2012, Rachel's curated selection of "major must-have" shapewear and intimates will be available in stores. Each carefully selected item marries Jockey's trusted expertise in creating comfortable, stylish, solution-based apparel with Zoe's enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style, attracting a global audience that looks to her as an authority on what to wear and how to wear it. But, as Jockey and Rachel know, it's not just about what we wear on the outside – what's underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what's in your closet. Jockey's new collection mirrors the Zoe fashion aesthetic and is both stylish and insanely comfortable. Because when you're wearing something fabulous underneath it all, you'll feel more confident and chic from head-to-Zoe!

"I'm proud to support Jockey's new initiatives in shapewear and intimates," said Rachel Zoe. "Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that."

The shapewear can best be described as "cotton-rich comfort meets all-day curve control." Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a "cheeky" cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Read More about Jockey & Rachel Zoe launch "Major Must-Have" intimate line @ Fibre2fashion