Cherie Amie to raise fund for first lingerie line

 When Tara Smith buys lingerie, she thinks of women in West Africa—and she wants intimate apparel enthusiasts everywhere to feel the same way. 

The 26-year-old co-founder of Cherie Amie—a fair-trade intimate apparel company with operations in Cameroon and the first of its kind to contribute 100 percent of its profits to sustainable antipoverty measures for women—will say as much on Saturday when she holds a lingerie launch party at Dallas-based Swallow Lounge to celebrate her Indiegogo.com video campaign.

Her goal with the video: To raise $15,000 for her first lingerie line by Friday, August 31. "Why can't women look sexy to help other women?" she asks. "That's the question we want Indiegogo.com users to consider when they see our pitch."

Shot in a high-rise penthouse above Dallas, the video features three models posing tantalizingly in baby dolls, teddies, and panties handcrafted and sewn by artisans in Cameroon. 

A brief description under the video explains why the company needs $15,000 to jumpstart a lingerie line. Those who contribute will receive rewards that range from their choice of intimate apparel to the opportunity to appear as a Fair Lady in the official marketing campaign for Cherie Amie.

Smith, a Returned Peace Corps Volunteer, explains why she felt the need to start a lingerie line based on fair-trade principles and the Good Returns business model.

 

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