Singer Caggie Dunlop unveils online fashion label

Caggie Dunlop, singer and former star of the popular TV show ‘Made in Chelsea’ has launched her personalized online fashion brand – It Starts With An Idea (ISWAI).

The brand’s first collection is a T-shirt line called ‘five ways’, which features five different themes namely, Da Vinci, New York, The Universe, Rebellion and Religion.

The singer-cum-reality star herself derived the five themes, and invited emerging designers to send in their designs. She then selected four designs from all the entries, and created the fifth one herself.

Caggie said that rather than merely giving her name to a brand without any creative input, she thought of giving an opportunity to those people who lack a chance to showcase their ability. She wanted to create a platform for some wonderful talent, which might otherwise go unnoticed, she added.


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