LFW Winter/Festive scores high with Fashion Fraternity

Lakme Fashion Week, India’s premier Fashion Event and Trade event, continues to leave its mark in its fourteenth season, enthralling audiences and buyers globally with its eminent fashion designer collections showcasing outstanding creativity. As a pioneer and leader in providing a powerful trade platform to designers, Lakmé Fashion Week announced new initiatives that propel designers and buyers to engage in business conversations and plan commerce. 

This season, as a groundbreaking initiative, IMG Reliance, HUL and the AEPC: Apparel Export Promotion Council India signed a letter of intent to form a partnership that will encourage fashion designers to explore scale and create links to mass production, state-of-art manufacturing facilities and technological support mechanisms. This landmark meet saw senior designers such as Sabyasachi Mukherjee, Wendell Rodricks, Narendra Kumar, Krsna Mehta along with over 60 designers come together to support this initiative for the Indian Fashion Industry. 

‘The Source’, the business hub at Lakmé Fashion Week, had over a 100 stalls for buyers to view designer collections and goods. Also this season, saw over 30 designers tying up with online retail partner, Fashion & You. Exhibiting designers had the opportunity to showcase their designs in a second preview show area located directly in ‘The Source’ area at Talent Box: Preview shows. In line with international fashion weeks, and for the first time in India and LFW history, this initiative was a huge success. Thus, Lakmé Fashion Week showed great benefit for both domestic and international buyers and provided them a single platform to purchase from all exhibiting designers.

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