Per Se unveils fall collection & expands into CT, NJ, & NY markets

Women rushing from the office to the beach and back again this summer will cherish knowing that - beginning today - they can make a one hour appointment with Per Se to get their fall wardrobe in order well in advance of the season! Per Se, a contemporary, upscale clothing line designed for busy, stylish women, has just unveiled its Fall 2009 collection in showrooms and trunk shows across the U.S.

The new collection will be shown by appointment only, from July 16th through September 17th, and can be previewed on the runway at http://www.persecollection.com/fall2009/runway

"This truly is my favorite Per Se collection, to date," said Bill Rondina, Founder, CEO and Chairman of The Connaught Group, the creators of Per Se. "The must-haves this season include glamorous capes, fifties-inspired dresses, and structured garments that are showcasing exposed zippers to embellish and accentuate the natural lines of a woman's body."

"Women will want to stock up on scads of skinny leggings, sweater dresses, double knits and loads of accessories. To kick it up a notch, we also recommend investing in a modern art-inspired piece this season. By wearing something Mondrian-inspired, featuring architecturally-shaped details, our clients are sure to look stylish, unique and ready."

In all, Per Se's designers have come up with over 250 unique pieces, ranging in size from 0 to 16, that work both separately and in unison to give women the most exciting wardrobes possible for their money. For a full listing of the Fall trends forecasted by Per Se's design team, along with images of the Fall collection, visit: http://www.persecollection.com/fall2009/looks

Through its direct sales business model, Per Se is able to offer women couture-quality clothing at extremely competitive prices not possible in stores. The line is sold four separate weeks a year, through private, one-on-one appointments in consultants' homes or in one of Per Se's showrooms in NYC, Dallas, Houston, San Francisco, Chicago, or Chevy Chase, MD. This business model is proving to be quite popular with high-profile women looking for smart ways to refresh their wardrobes. Indeed, executives from diverse corporations such as Bloomberg, General Electric, Sotheby's and JPMorgan Chase choose to shop with Per Se due to the quality wardrobes they achieve alongside the highly personalized service they enjoy with their Per Se wardrobe stylist.





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