LG Fashion to enhance Lafuma brand image

The Lafuma Group has recently signed an Agreement to assign Trademark Rights for the territory of South Korea with its licensee LG Fashion Corp. LG Fashion Corp is one of the largest fashion companies in Korea and has successfully worked with the Lafuma brand in Korea since 2005. The Lafuma Group and LG Fashion Corp basically agreed on pursuing their joint effort in maintaining and enhancing the Lafuma brand image, collaborating on marketing and merchandising strategy. This Agreement strengthens relationships between the Lafuma Group, an international group with well-known trademarks on the outdoor market worldwide, and LG Fashion Corp., one of the most influential partners on the Asian market, offering LG Fashion a solid base for developing more consistent marketing strategies with the Lafuma brand and long term perspectives.

Lafuma Group Fibre2fashion News Desk

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