Madonna & Lola in search of next Material Girl

MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary announce its spring 2012 marketing initiatives for the Material Girl brand, which is available exclusively at Macy's in the United States and The Bay in Canada. 

The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online at website.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. "Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including:

• Herald Square, New York - Wednesday, November 2 at 5:00 p.m.
• Dadeland, Miami - Friday, November 4 at 6:00 p.m.
• State Street, Chicago - Tuesday, November 8 at 5:30 p.m.
• Union Square, San Francisco - Saturday, November 12 at 2:00 p.m.
• Beverly Center, Los Angeles - Saturday, November 19 at 2:00 p.m.

Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

"There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be," commented Kelly Osbourne.

 

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Sexy Irina Sheik Hot photo shoot for Rampage Clothing brand

Iconix Brand Group Inc announced its Rampage brand's new Fall 2011 multi-media marketing campaign with international supermodels 2011 Sports Illustrated Swimsuit cover girl, Irina Shayk. This marks Shayk's first season as the face of the contemporary brand.

Irina Shayk commented, "I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen." Shayk added, "Rampage's fall collection is beautiful and sexy - it has everything you need to transition your outfit from day to night."

Dari Marder, Chief Marketing Officer, Iconix Brand Group commented, "We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated. She has the ability to look effortlessly glamorous which is portrayed in the new campaign."

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The new face: Irina Shayk poses in some lingerie having signed up to front Rampage clothing's Autumn collection

Velvet vixen: Irina shows off the purple bra and black knickers as she gazes seductively at the camera

Velvet vixen: Irina shows off the purple bra and black knickers as she gazes seductively at the camera

Hanging around: Running her fingers through her wavy brown hair, Irina shows off a cut-out black dress from the collection

Black and white beauty: Irina showed off her curves in this simple yet chic monochrome dress

World traveller: Irina keeps it all covered as she poses as a sexy businesswoman

Sexy secretary: Irina even manages to look hot in glasses as she poses in a black leather skirt and black bustier bra

Multi-coloured chic: Irina ends the shoot on top of another chair in a tight asymmetrical patterned dress

Madonna & Lola debut MG + NYC with Kelly Osbourne

MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna, in partnership with Macy's announced it will continue its association with actress and television personality Kelly Osbourne for the fall 2011 Material Girl marketing campaign titled, "MG + NYC." The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan as well as online, outdoor, in-store and in Macy's marketing collateral.

"We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection," commented Madonna and her daughter Lola.

"I'm really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years," stated Kelly Osbourne.

The campaign creative represents the quintessential New York City scene with Osbourne being photographed for a series of print ads in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. The background includes the world famous Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.

Dari Marder, chief marketing officer, Iconix Brand Group, commented, "Kelly has been an amazing partner for Material Girl; she has truly embraced the brand and our consumers have reciprocated." Marder added, "The essence of Material Girl is all about your own personal style and individuality. The new fall campaign, 'MG+NYC' reflects all the different sides of our Material Girl, from uptown to downtown."

 

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Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.




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Audrina Patridge of MTV fame to star in BONGO Fall campaign

Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.

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Op Unveils 'Rock Your Shine' Campaign

Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads. 

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