Kareena Kapoor releases ‘Heroine Collection’ by Envious 21

Jealous 21, India’s leading exclusive women’s fashion brand which pioneered the concept of HIP FIT JEANS has associated as ‘Style Partner’ with the much awaited UTV Motion Pictures’ Heroine. The Heroine inspired collection was launched by the film’s leading lady Kareena Kapoor in Mumbai. Directed by Madhur Bhandarkar it stars Kareena Kapoor, Arjun Rampal and Randeep Hooda and will hit theatres worldwide on 21 September 2012. 

"Grab the Spotlight with Jealous21" is the theme of the line of apparels to be launched through this association. Jealous 21 promises a great fit, fashion and oomph and this is tailor made for Kareena. This brings plenty of good news for Jealous 21 fans as this will enable them to own the “Heroine Inspired collection”. With this association, Jealous21 will be reaching out to its customers with an all new collection inspired by Kareena’s outfits from the movie. 

“My look in the movie is both glamorous and stylish. I am thrilled to be launching the “Heroine inspired collection by Jealous 21” dedicated to the movie. It is so fashionable!” said Kareena.

“Jealous 21 is delighted to associate with the movie ‘Heroine’ and the glamorous Kareena Kapoor.  She is an ideal representation of today’s young woman - confident & stylish!” said Rachna Aggarwal, CEO, Indus League Clothing Pvt Ltd. “The collection offers women an opportunity to experience firsthand the style & glamour of their favorite actress, to feel beautiful and look like a HEROINE!. We are very confident that this range will become an instant hit amongst our customers!” Mrs. Aggarwal added.

Director Madhur Bhandarkar said, “I am extremely happy with the collection that Jealous 21 has designed taking inspiration from the clothes worn by Kareena in the movie.  The collection perfectly reflects both the style and the attitude of the female protagonist of my film.”

The Collection’ includes evening dresses, denims, party tops all the right mix for that extraordinarily glamorous look. The range will be available across all exclusive Jealous 21 outlets, Pantaloons, Centrals & Reliance Trendz stores.

The association between Jealous 21 and ‘Heroine’ was facilitated by Carat Fresh Integrated, an experiential marketing agency of Aegis Media India Group. 

  

Read More about Kareena Kapoor launches ‘Heroine Collection’ by Jealous 21 @ Fibre2fashion

Shahrukh Khan Swings On Ramp With Manish Malhotra

Can the fashion lovers of Mumbai ask for anything more than Shahrukh ‘King’ Khan on the ramp confidently strutting in an exclusively designed Manish Malhotra creation and a unique arm sling for the ‘royal’ elbow which is healing.

The finale entry by super star Shahrukh Khan as he strode down the ramp for the Manish Malhotra show for Fall/Winter 2009 at Lakme Fashion Week brought the audience on their feet begging for more of ‘King’ Khan and his impromptu thank you speech interspersed with touches of humour that only Shahrukh Khan is capable of in his great inimitable style.

The celebrity lineup in the audience was awesome with Hritikh and Suzzane Roshan, Kareena Kapoor, Kajol, Arjun and Mehr Rampal, Boney and Sreedevi, Malliaka Arora Khan and Arbaaz Khan, Priety Zinta and Tusshar Kapur cheering their friend Shahrukh Khan all the way.

One can always expect the unusual whenever Manish presents a show and this time the designer worked around the colours of the Kolkatta Knight Riders theme of black and gold and presented a stunning sports inspired evening wear line. Besides the base colour story of the Knight Riders, Manish added on touches of deep red, blue and green and wove them into garments that will work wonderfully after dark.

The women’s wear had fabulous black shaded lehengas with dazzling gold gotta and zari borders and teamed with hooded gold cholies all daringly cut. The western wear line had draped pants, gold jumpsuits, micro shorts with accessories like gold cricket pads and matching helmets and gold sneakers.




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