The 19th of May 2012 saw the launch of the Exclusive store of Premium international denim brand GAS in the City of the Royals, Hyderabad, with actress and singer Shruti Hassan.
The 2200 sq. feet store housing Spring Summer 2012 Collection is located onroad no. 36, Jubilee Hills, Hyderabad 33. The new opening joins up with Delhi, Mumbai, Pune, Ludhiana and Ahmedabad’s stores, 17corners and 3 shop-in-shop distributed in the most important shopping districts of the Country, it witnesses the strategic importance that the Indian market has for the brand.
The company chose Hyderabad as it combines the style and culture from both northern and southern India. With a metropolitan approach, Hyderabad also combines traditional culture with modern thinking and is a home to the fashion industry. With royalty running in their veins, Hyderabad has people who are willing to splurge on style.
Mr. Claudio Grotto, Founder and Chairman of GAS, said“GAS is excited about the Launch of our new store in Hyderabad, which is one of the most upcoming and strategic markets in India. We love the dynamic fashion sense of the Indian consumer who has a typical ‘east meets west’ outlook, creating a distinct blend of street styles and high fashion, while still maintaining an inherently individualistic streak. Keeping the originality of GAS, a premium lifestyle brand that offers essential, stylish and sensual fashion, we are happy to continue our expansion plans in India.”
Sensational Actress and Singer, Shruti Hassan stated “I’m delighted to be associated with GAS and very happy to be a part of their store Launch in Hyderabad. I love GAS; it’s fresh, it’s classy and it defines simplicity in a stylish and contemporary way. I definitely identify myself with this brand.”
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