Thứ Tư, 29 tháng 8, 2012

Luxury sleepwear brand Sophia Graydon unveils debut range



Sophia Graydon, a new luxury sleepwear and loungewear brand, unveils its debut collection on website. Revitalizing an often-ignored apparel category with sophisticated design, beautiful European fabrics and classic garment construction, Fall 2012 features four distinct collections – Sophia (Swiss cotton basics), Lowry (Italian silk basics), Odessa (French lace), and Grand Marais (French silk/Scottish cashmere) – with a total of 41 pieces, designed and constructed in the United States.
 
Created by Monica Nassif, founder of home goods companies Caldrea and Mrs. Meyer's Clean Day, Sophia Graydon was born out of Nassif's frustrations in finding luxurious and well-made sleepwear and loungewear. 
 
When Nassif sold Caldrea, she was looking forward to some time off. After scouring stores, catalogues and the Internet for something suitable to wear around the house, she was disappointed by the lack of options for women who desire the same level of style and quality in sleepwear that she seeks in her everyday wardrobe. Nassif took matters into her own hands by developing the collection she was dreaming of, now known as Sophia Graydon.
 
"When I finally had time to relax, it was impossible to find elegant and comfortable sleepwear. In my search I learned I had three choices: frumpy flannel nightgowns, tart wear that was not made for lounging, or my own personal fallback, broken-in athletic wear," recalled Sophia Graydon Founder Monica Nassif.

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