Erin Heatherton unveils VSX Sexy Sport

Victoria's Secret unveils VSX Sexy Sport, a collection of workout gear that will inspire women to feel like they can get a Runway Body that is confident, sexy and strong. VSX Sexy Sport merges both fashion and performance in a collection of supportive sports bra Collection, flattering yoga pants, tank tops, athletic shorts, accessories and other workout clothing pieces all designed with fit in mind. It's about believing that a body must feel good to look good.

Victoria's Secret Supermodel Erin Heatherton celebrated the launch of the collection in Chicago at the Victoria's Secret Old Orchard Shopping Center location. Customers had a chance to strike their best workout pose with the Supermodel for a photo that could be shared through their social networks.

VSX Sexy Sport collection includes five categories: Supermodel, Knockout, Runway, Runway Ready and Favorites. The collection is available in a beautiful array of colors including, Neon Purple, Pink, Neon Green, Grey and Black. VSX Sexy Sport has a variety of sexy, chic high-performance activewear for any fitness routine and level.

 

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Launch of Karl Lagerfeld Capsule Collection at Macy’s

Macy's will unveil the new exclusive Karl Lagerfeld capsule collection in the retailer's Impulse department. The third capsule in the retailer's series of exclusive, designer collections, "Karl Lagerfeld for Impulse Only at Macy's," features limited-edition women's apparel pieces reminiscent of the designer's signature style. "Karl Lagerfeld for Impulse Only at Macy's" will be sold in 235 Macy's stores nationwide and on macys/impulse beginning Aug. 31.


"It's all about Macy's," said Karl Lagerfeld. "For the spread of their department store, their attitude, their client. It's a modern approach to what they do."


The Karl Lagerfeld capsule has a sophisticated aesthetic that weaves rich fabrics and chic silhouettes together to create a collection with a modern and versatile twist. The collection is a blend of refined dresses, airy tops, modern tweeds and his signature high-collared neck, priced on average from $50 to $170. A juxtaposition of color and graphic pattern create a vision of modern styling, while a tailored tuxedo dress with pin tucking exemplifies eternal elegance. The color palette ranges from soft to shocking pink and grey to noir. Collectible tee-shirts and comfortable jackets combine with crocodile print to give the collection a refreshing rock 'n' roll edge.


"The anticipation and buzz for the launch of this exciting collection from Karl Lagerfeld has been remarkable," said Jeff Gennette, Macy's chief merchandising officer. "A fashion legend, Karl's iconic and extraordinary designs will reach fashionistas across the country just in time to celebrate fall fashion. The collection is the epitome of chic, capturing the essence of Karl Lagerfeld and offering our Impulse customer collectible pieces at an incredible price."

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DLA Designs unveils new women’s fashion line

DLA Designs LLC has launched a new womens fashion line called FEMME MORTELLE, available at its online web site and in selected boutique stores around the country.


The line of clothing takes its name from the French slang for a beautiful woman, but with a dangerous edge. The initial line of product will include a variety of high-end, fitted tee shirts for women. DLA Designs LLC plans to roll out a greater selection of products in the coming months.


DLA Designs LLC is also the parent company of the successful streetwear brand White Collar Crime Clothing. White Collar Crime Clothing started as a crime and prison themed line of apparel in 2008 and is now sold in stores around the world.

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Scott Henshall Diamond Cobweb Dress

Scott Henshall Diamond Cobweb Dress: British designer Scott Henshall designed the world’s most expensive dress. Worn by Samantha Mumba to the Spiderman 2 premiere, the black diamond cobweb dress was made using 3,000 diamonds and weighed approximately 483 carats. As expected then, the dress is worth an eye watering £5 million (approximately Rs. 36 crore).

Kallol presents very creative collection for Berling Show @ LFW

Short listed by the Lakme Fashion Week Advisory board, Kallol Datta 1955 presented his collections for the Berlin Calling show at Lakmé fashion Week Winter/Festive 2011. 

This initiative supported by IMG Reliance and IMG Fashion teams will see Indian representation at Mercedes Benz Fashion Week – Berlin - Autumn Winter 2012 in January. The platform will not only support the selected designer in presenting the runway show but will also ensure that the opportunity is leveraged effectively in representing India internationally.

Working his characteristic design sensibilities into his garments, Kallol Datta’s Winter/Festive 2011 collection for Lakmé Fashion Week was an extension of his Fall/Winter 2011-12 line done earlier. Choosing some unusual fabrics for the season, Kallol opted for wool, wool blends, silk, crepes, satins, nets, voiles, kora silks, gauze and calico in a dual colour palette of black and white with hints of blue and pink. 

Known for his quirky but very striking totally identifiable prints, Kallol introduced the “Namesake” series of motifs to add that distinct look to his collection. 

The designer’s choice of embellishments has always been eye-catching; so this season Kallol used braids and tassels in natural and artificial fibres for impressive 3D construction and added on foil printing and gypsum coating.

Presenting a crisp tightly edited show of 16 garments, Kallol displayed three series namely - Conception, Namesake and Paper Plane with the very creative construction that he is known for. 

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Rachael Taylor in Bonds latest ad

Australian actress and model Rachael Taylor has starred in the latest ad of clothing firm Bonds to promote the company’s new range of mesh and microfibre hipsters.

The ‘Transformers’, ‘Shutter’ and ‘Splinterheads’ star is also featuring in the company’s ‘Feel the colour’ online campaign aimed to attract occasional users of the Bonds brands.

In the campaign to be run across TV, Facebook and digital media, users are asked to choose a photo which they think would best suit on a pair of Bonds hipsters.

 

 

 

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Sanpellegrino - the haute-couture of mineral water

Mercedes Benz Fashion Festival – Brisbane, hosted by South Bank, is back for 2011 and promises a stellar lineup of fashion designers and a range of fashionable events to satisfy even the most sartorially starved crowds. It will run from August 20-26.

From the Renaissance frescos adorning the ceilings of historic chapels and the sculptures of the Galleria dell'Accademia, to the leather smiths of Florence and the haute-couture gowns that render our knees incapable of holding us upright, Italy is renowned for its rich culture, unparalleled sense of style and impeccable craftsmanship. When it comes to things of beauty, Italy’s got it nailed.

This year, Mercedes-Benz Fashion Festival - Brisbane is proud to announce their affiliation with another Italian icon – S.Pellegrino mineral water.

The quality of S.Pellegrino is legendary. The “Godfather” of design himself, Leonardo da Vinci even visited the town in 1509 to personally sample the “miraculous” water that flows from a thermal spring at the foot of a mountain wall in the Italian Alps. S.Pellegrino is a refreshing, naturally carbonated water with a light, crisp finish, captured perfectly in the brand’s iconic, green glass bottle – a modern symbol of style, sophistication and the conviviality of the Italian lifestyle.

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Stacey Solomon is the face of Boux Avenue lingerie

Reality TV star Stacey Solomon is the face of new lingerie brand Boux Avenue.

The 21-year-old who won the television show “I’m a Celebrity…Get Me Out of Here!” was asked to be the face of the brand after she was spotted shopping at a store in Kent.

The girl from East London found the lingerie photo shoot very comfortable as she had spent much of her time in a jungle for a reality show in a bikini.

Boux Avenue is a luxurious collection of lingerie, nightwear and swimwear that blends nostalgic and contemporary designs

 

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OBJE’s Designs recognized as ‘The Future of Denim’

With Obscene Jeans Corp set to dive into the international fashion and B2B marketplace this month in Las Vegas at WWDMAGIC, the fashion industry’s premier American showcase, the company is already making a major splash with the fashion media. Textiles trade magazine Fashion Mannuscript praised Obscene Jeans’ “international appeal” and hailed the company’s designs as “the future of denim” in its August issue.


“We’re still a few weeks away from the debut of our new collection at WWDMAGIC, but the buzz is already beginning to build,” said OBJE President and CEO Robert Federowicz. “Fashion Mannuscript is only the beginning. With the help of Shine Media, we are implementing an aggressive print strategy that we expect to result in extensive press coverage in the coming months.”


Fashion Mannuscript’s feature article details the exquisite fabrics and design accents that set Obscene Jeans apart in the thriving global denim marketplace. Fashions including OBJE’s sleek Super Skinny Power Stretch Pant and rugged Mesh Jean were lauded as “beautiful pieces that radiate an international appeal.”

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Debenhams’ Lingerie Boss designs ‘Triple Boost’ range

Debenhams launches the ultimate cleavage bra, aiming to boost women’s assets and give the biggest cleavage boost on the high street.


Women will be rushing to get their hands on the new Triple Boost Bra which is a short-cut to a bigger, better cleavage. Debenhams is predicting the bra will be an instant hit when it goes in store.


Sharon Webb, Debenhams Head of Lingeries Buying and Design commented: "More and more women are searching for a quick fix, low cost way to boost their assets and change their shape.


"We are constantly seeing a demand for new and innovative solutions lingerie, and the market has shown that people are wanting to enhance their bust, but without the weight, cost (or pain!) of surgery."


The bra works using clever cleavage technology. Three separate foam pads in varying densities are pushed in different directions, resulting in a maximum impact cleavage and shape. There are three different sections in the cup to create the effect.

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Goo Goo babywear from Lady Gaga

Five-time Grammy award winner Lady Gaga came out with a video entitled ‘Gaga Goo Goo babywear’ when she appeared on the ‘Jimmy Kimmel Live’ chat show in the US.


The video revealed what her babywear line would include and had toddlers wearing miniature versions of several shocking fashion outfits worn by the Italian-born pop singer on various occasions.


The dresses include the infamous meat dress worn by her at the 2010 MTV Video Music Awards, the Kermit the Frog coat, sexy prom dresses, and the bubble dress.


In launching her new line of babywear, Lady Gaga has followed on the footsteps of some earlier pop singers like Gwen Stefani, Madonna, and Katie Price.

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