Panties Plus signs deal for kathy ireland Intimates & Sleepwear

 
kathy ireland Worldwide, recently listed by Global License Magazine as the 28th most powerful brand in the world, has awarded an exclusive license for a complete collection of kathy ireland Intimates & Sleepwear to Panties Plus, Inc. in the U.S., Canada and Puerto Rico.

Launching in August market to the trade and positioned to hit stores in Spring 2012, the kathy ireland collection will include functional and sophisticated bras pantie sets, shapewear and sleepwear in cotton, comfort, and fine fabrics which include lace detailing, and exclusive prints. The sales projections for the first year in excess of $10 million at wholesale.

"This return to intimate apparel and sleepwear with the leaders of Panties Plus is the next step in our journey of Finding solutions for families, especially busy moms... and Finding solutions for people in love... Our designs will be romantic, body cooperative, and offer unequaled value at our price point. Panties Plus is an extraordinary company. This opportunity is unique and powerful for all of us. We look forward to a long and successful relationship," said Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide.

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