Calvin Klein Jeans introduces fall collection

 
Calvin Klein Jeans introduces Fall 2010 for men and women to take sexy to a whole new level. This season, the collection is sexy with improved design engineered to enhance and maximize aesthetics in a sultry way.

Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses.

Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.

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Jacqueline Bisset to do ANEW campaign

Avon Products, Inc. announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.

“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals ANEW Platinum spokesperson Jacqueline Bisset. “I want a skincare product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin.”

“Jacqueline embodies everything the ANEW woman aspires to be beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”

The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum beginning in November 2010.

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Fashion & fun to come at Fashion WEEKEND

Headline music acts Sola Rosa and pop darling Ruby Frost will ramp up the entertainment at New Zealand Fashion WEEKEND, adding to a schedule that will include more live music, art, DJ’s and food than ever, as well as a selection of New Zealand’s finest fashion.

After four full days of Fashion Week shows, New Zealand Fashion WEEKEND opens up to the public on Friday afternoon and evening, then again for a full day on Saturday.

“There’s a huge amount of action at Fashion WEEKEND. Stop for a bite at Fashion Plate, catch Sera Lilly’s show, see Sola Rosa play and get some beauty advice,” says NZFW Brand Director Myken Stewart.

Adding to the confirmed headline acts, Sydney DJ MOONCHILD will be spinning his famous blend of nu-disco and club favorites to get the party started in the Cutting Room, joining a fantastic local DJ line up entertaining guests right through the week at the Cutting Room Bar.

The most fashionable restaurant in town Fashion Plate will be open all weekend serving up delicious tapas and conveniently fast meals making Fashion Plate the perfect place to grab a bite between shows.

Fashion lovers can get the low down on hair and beauty with informative and entertaining seminars from Dr. Catherine Stone from the Face Place, Pheonix Cosmetics, Jackie O’Fee (Signature Style), Magic Tan, Inika and The Skin Institute. Paul Serville and the Servilles Creative Team will be on hand to share their salon secrets and the latest cuts and styles for summer with the eager audience.

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Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.




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Levi's unveils ‘Believe’ to support Levi's Curve ID line

Levi's launched a new line of custom fit Denim Jeans, Levi's Curve ID, made to fit the curve of a woman’s body. At a press conference addressed by Mr. John Anderson, President & CEO, Levi Strauss & Co., and leading celebrity spokespersons Chitrangada Singh, Ileana D’Cruz and Jacqueline Fernandez, the brand showcased the Levi's Curve ID fit system as part of the India leg of the global launch.

Created after listening to women from around the world, and based on a study of body scans of more than 60,000 women, Levi’s designers created a new approach to measuring a woman’s body. Through this approach, Levi's identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s Curve ID fits are based on these universal body types. The three custom fits include:

Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves

Present at the event to launch this new range were John Anderson, President & CEO of Levi Strauss & Co., Mary Alderete, Vice President, Global Women’s Marketing, the Levi's brand, and Shumone Chatterjee, Vice President, Marketing, the Levi's brand – Asia Pacific, sharing global learning and insights which shaped the launch of the ‘Levi's Curve ID’ product.

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Carolina Herrera receives 'Mercedes-Benz Presents' title

Carolina Herrera, known for her sophisticated design and elegance, receives the distinguished title of "Mercedes-Benz Presents" designer for this season's spring/summer 2011 collection debuting on Monday, September 13th at 10:00 am at Lincoln Center, the new home of Mercedes-Benz Fashion Week.

The "Mercedes-Benz Presents" program recognizes designers that demonstrate dedication to the use of quality materials, unique style and innovative design for the past seven years. "I am very proud to be chosen as the 'Mercedes-Benz Presents' designer," said Herrera. "To be recognized in such an important year in Mercedes-Benz Fashion Week history, is, without question, a wonderful honor."

Carolina Herrera has designed for many celebrities and high profile clients including Renee Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey, and Camilla Belle. She joins a prestigious list of past "Mercedes-Benz Presents" designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

"Carolina Herrera's understated grace, precision design and attention to detail uphold the Mercedes-Benz commitment to quality," said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. "She is a symbol of great success within the fashion industry and especially in New York City and choosing her as this season's Mercedes-Benz Presents Designer represents the strength of Mercedes-Benz Fashion Week and the event's bright future at Lincoln Center."

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Image Source: http://www.mbfashionweek.com/newyork/spring2010/designers/carolina_herrera/index.html