Designed for women of all ages and offered in sizes 8 – 18 the Dara Ford collection will appeal to women with busy lifestyles and demanding wardrobe needs. The clothes are comfortable and practical without compromising on style or quality and carry their wearer from daytime at the office to night time socialising with friends – true investment pieces that can be worn season after season. Says the labels designer Dara Stringham: ‘I work very hard to create pieces that I love and which I can see women wearing in their everyday lives. I like playing with subtle details that only reveal themselves at close range and which allow the exquisite fabrics to shine. Comfort and elegance are my natural design instincts, a kind of old-world appreciation for quality and craftsmanship translated into contemporary pieces for the women of today.’
The beautifully designed online store allows shoppers to browse the collection by style, colour or fabric and gives detailed information along with the designer’s notes for each piece. It is easy to navigate and provides the perfect shopping experience for savvy women with busy lives.
Dara Ford
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