Lingerie And Lingerie's Only - A Global Report (Part IV - Italy)

Luxury products are likely to wither and undergo changes during the course of time. Some products pass the recessionary times better than others. As far as lingerie is concerned, Italians understand the products much better than anybody else. Currently, lingerie is a part of Italian tradition, and is a big business. In ancient times, merchants of Venice traded in silk, and encouraged people engaged in silk cultivation to settle in Italy. Italian silk was so popular in Europe, that Francis I, from France invited the Italian fabric makers to France to establish a silk industry.

Sensual And Stylish World Of Italian Lingerie’s – Industry Perspective

Lingerie industry in Italy is comprised of thousands of small family type units supplying products to specialty shops. This family based model of capitalism has trouble to cope with the modern world of 'globalization' in which manufacturing processes are shifted to places where wages are much lesser than in Italy. Yet, Italians are famous for their romantic, classic, and sexy lingerie designs with a meticulous attention to quality. The Western Europe market for women's wear is estimated to be $11.27 billion USD. Germany has the largest lingerie market, followed by Italy, France, and Spain. The market value of Italian lingerie industry is worth $3 billion USD. During the past few years, purchase of intimate wears by Italian women rose by 13%, and a similar inclination is expected by industry key players till 2012. This has caused a flurry of mergers and acquisitions in the intimate apparel market.

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