Maggie Sottero calls out Love How YOU Fit

Award-winning fashion designer, Maggie Sottero, known internationally for its meticulous attention to the "fit" of its off-the-runway designs, is calling out to women nationwide to Love How YOU Fit, and giving away wedding gowns to ten lucky brides who respond that they do.

"We've achieved our success on knowing how to 'fit' a bride on the most important day of her life," explains Diana Williams, Vice President of Sales and Marketing. "We know a bride blossoms in her perfect dress. We know we contribute to the glow of her special day. However, we also know that the glow fades fast if it doesn't come from within."

Maggie Sottero Designs, headquartered in Salt Lake City, Utah, was established on a set of principles that continue to guide its course, namely: the courage to stand apart in an industry steered by fashion giants, the determination to embrace its individuality in stylization and construction techniques, and the conviction to remain authentic, regardless of outside influence. The one-time newcomer, now recent inductee into the DEBI (Distinctive Excellence in the Bridal Industry) Hall of Fame, is searching for brides that exemplify these attributes in their own lives.

"We're traveling from city to city in search of brides who can say, 'I love how I fit,' not only in their clothes, but in their family, their workplace, their peer group, their community, and their life," states Williams. "And we're giving away wedding gowns to ten such brides. Maggie Sottero's mission statement is to 'make dreams a reality for every Maggie bride.' We take it seriously, and we're taking it to the road in an effort to help brides understand that the dream that comes true begins in knowing yourself, accepting yourself and celebrating the unique woman you are.

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Gucci releases third image for ‘Forever Now’

Coinciding with the start of its 90th anniversary year, Gucci will this month release the third image in its “Forever Now” worldwide advertising campaign, conceived by Creative Director Frida Giannini.

Originally launched in February 2010, the campaign celebrates the traditions and values that have helped to make the Gucci name synonymous for quality, Italian craftsmanship and fashion authority.

The campaign once again features an original black and white photograph of Gucci artisans in its historic Via delle Caldaie building in Florence, taken by Foto Locchi in 1953.

While the two previous campaign images have shown male artisans at work, the new creative depicts the contribution of female artisans. The single and double page spreads will appear in newspapers and lifestyle and business magazines for the first six months of the 90th anniversary year complementing the seasonal fashion campaign.

 

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Fashion East line-up for AW11

Three bright fashion designers talents have been chosen for the Fashion East AW11 show. Fashion East, champions of London’s brightest new talent, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. It has a proven track record for selecting visionary designers including Jonathan Saunders, Richard Nicoll, Roksanda Ilincic, Michael van der Ham and Gareth Pugh.

The AW11 show will take place in Topshop’s Show Space at London Fashion Week during February 18 – 23, 2011. The forthcoming line up sees the return of Simone Rocha, the womenswear debut of acclaimed menswear designer James Long, and one-to-watch newcomer Elliot Atkinson.
Mary Homer, M.D. of Topshop says “I am delighted that, sixteen seasons on, Topshop's support of Fashion East continues to evolve. For the second season running, the designers will have the use of Topshop's Show Space, giving these talented individuals the opportunity to show their collections on the world stage. I have no doubt that Simone Rocha, Elliot Atkinson and James Long will follow in the footsteps of previous recipients who have achieved critical and commercial success.”
Simone Rocha’s deconstructed tailoring is simultaneously strong and romantic, exploring the interplay between masculinity and femininity. Her “undeniably cool designs” (Elle) have “already begun making waves amongst retailers” (WWD). Her SS11 collection has been featured in French Vogue, V magazine, Dazed and Confused, Elle, Sunday Times Style, i-D, Wallpaper*, Twin Magazine and Russian Vogue.

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Eva Cheng named the Overall Winner at Designers’ Contest

The Hong Kong Young Fashion Designers’ Contest 2011 awards ceremony took place last night, with Eva Cheng named the Overall Winner. Ms Cheng will work in Paris, at Rue du Mail, for a month. Some of the winning designs will be on display at Joyce Boutique (Admiralty shop).


The winners of the 35th Hong Kong Young Fashion Designers’ Contest 2011 are:

Overall Winner: Eva Cheng: “Fragments of the Sky”
Casual & Jeans-Wear Group Winner: Angela Ng: “The Black Sheep”
Contemporary Day-Wear Group Winner: Mag Choy: “Inanimate Infection”
Party & Evening-Wear Group Winner: Zoe Li: “Jugendstil”


“I’m thrilled with this honour,” said Ms Cheng. “It is a golden opportunity to work in Rue du Mail; it will definitely broaden my horizon. I hope I will have my own brands some day.” Her collection, “Fragments of the Sky,” was inspired by the cityscape of Hong Kong and took her six months to complete. The most difficult part,” she said, “was cutting and sewing the fabric precisely.”


International Panel
The judging panel included industry experts, media representatives and renowned local and overseas designers.


Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, was Chief Judge. VIP judge was Martine Sitbon, Creative Director of Rue du Mail. Joining them were Angelica Cheung, Editorial Director of Vogue China; Bonita Cheung, designer of Tassels; Jimmy Chan, Chairman and CEO of Semeiotics; Lawrence Leung, Managing Director of the Sun Hing Knitting Factory Ltd; Martin Lee, Chief Designer of RMC Martin Ksohoh; and Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd.

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Elena Vasilevsky to unveil her hot ‘Rhythm’

As the pulse-pounding Latin beat intoxicate and sensual, charismatic dancers in steaming heels move to the rhythm of the Latin percussion, Fashion Designers Elena Vasilevsky (Elena V) is unveiling her latest, super hot “Rhythm Collection” aiming to showcase sensual dance costumes by Latin Style dancers.

Exquisite Dance Collection inspired gorgeous dancers seductively display their style and shines in sparkly, flowy, sexy costumes, radiating sensuality and glamour, elegance, class and high style fashion.

Costumes designed by Elena Vasilevsky (Elena V) inspired by Latin flavor and a pulse of Latin Rhythm are every bit exotic and vibrant as the dancers turned models, dominate the catwalk with insinuating hips, unbuttoned shirt, tassels and fringe, sparkle and spark. Each provocative costume is dancer’s pure expression of individuality through style, energizing with shakes, shimmies, leg lifts and other erotic movements with all of its Latin spice.

Elena V’s Signature Collections include: Rhythm, Essentials, Atelier and soon to be launched “Momentum” -- active wear line. Elena’s exquisite designs energize with sensuality, confidence and passion, on and off the dance floor.

“My designs express my soul and my passion for dancing. Fragile femininity, mixed with high voltage passion drives me to design collections that radiate sensuality mixed with confidence,” says Elena V.

“Dance and Fashion” My Eternal Passion - Calendar Project, targeted to launch in early Spring 2011, will benefit a special cause to raise funds for special organization helping to keep Latin American kids off the streets, off drugs and other unhealthy destructive activities. Partial proceeds from the sales of the calendar will be donated to special cause.

 

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Showcase of latest Autumn/Winter 2011 collections at MBFW Berlin

From January 19 - 22, 2011 a great selection of German and international fashion designers will show their latest collections under the umbrella of Mercedes-Benz Fashion Week Berlin at Bebelplatz, in the historic heart of Berlin. More than 40 brands are part of the event and contribute to a strong week for industry professionals attending the runway shows. 


Many returning and new designers build a strong line-up for the season Autumn Winter 2011. The following shows, presentations and receptions are part of the official schedule: AF. Vandevorst, Allude, Anja Gockel, Augustin Teboul Installation, Baltic Fashion Catwalk, Blacky Dress, Bllack Noir, Burda Style Group Cocktail, ('Est Tout, Escada Sport, Eva & Bernard Presentation, Dawid Tomaszewski, Dimitri, Frida Weyer, Gala Fashion Brunch, Green Showroom, G-Shock Launch Featuring Rinzen, Guess Jeans, Hugo by Hugo Boss, Irene Luft, Kaviar Gauche, Kilian Kerner, Lala Berlin, Laurel, Lena Hoschek, Lever Couture, Maicco, Marcel Ostertag, Mercedes-Benz & VOGUE Fashion Night, Michael Sontag Installation, Michalsky, Mongrels In Common, Odeeh Installation, Patrick Mohr, Perret Schaad, Puma & Sakina M'sa Launch The Iconic Grip Bag Edition, Rena Lange, Romanian Designers, Schacky and Jones Installation, Schumacher, Stephan Pelger, Unrath & Strano And Vladimir Karaleev.

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