Evan Turner endorses leading sports brand

Li-Ning Company Limited has officially entered into a long term endorsement agreement with Evan Turner, the 2010 recipient of the Naismith Award, the John Wooden Award and the Associated Press Men's College Basketball Player of the Year.

Turner becomes the latest addition to Li-Ning's growing cast of global talent and expands the brand's NBA and East Coast presence. The versatile and multi-faceted guard/forward, headed to the Philadelphia 76ers next season, will join the Beijing-based sportswear company in its quest to create a family of world-class, all-star competitors.

"This is truly a game-changing moment for the Li-Ning brand," said Li-Ning's Brand Initiative Director for Basketball, Brian Cupps. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."

Turner, who played collegiately for the Ohio State Buckeyes, led the Big Ten Conference in scoring for two straight years averaging a near double-double in points and rebounds during his collegiate career. The Chicago native led the Buckeyes to a 2010 Big Ten Conference Championship and consecutive NCAA tournaments, including a sweet sixteen appearance.

"It's great to have the support of a company that's as eager as I am to perform at the highest level possible," said Turner. "I am excited to be part of a growing brand and to blaze a new path for future young ballplayers everywhere to follow."

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Off Road to produce 'The Jungle Book' collection

DQE, a leading animation, gaming live action entertainment and distribution company, announces that it has entered into a merchandising agreement with Off Road Ltd, a leading footwear manufacturer, to produce a collection based on the animation from DQE's series, 'The Jungle Book'.

Under the terms of the agreement, Off Road Ltd has acquired the rights to manufacture "Jungle Book Footwear" including: indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots. Off Road Ltd specialises in designing, manufacturing and selling shoes for European brands and markets.

The collection will be designed and manufactured in China, Vietnam and India and marketed by major French shoe retailers with more than 200 retail outlets across France and the Benelux region. In addition to traditional retail outlets, Off Road will also distribute the products by mail order, the Internet, as well as through hypermarket and supermarket chains.

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ecoGear introduces ecofriendly yoga clothing!

Incredible ecoGear Inc., the Toronto based brand best known for its ecofriendly clothing, Organic Clothing  made from recycled cotton fibres, recently introduced a new line of clothing geared specifically towards the yogini.

Calling it a natural fit, the company hopes to appeal to the yogini's love for nature and the environment through its yoga collection. Since it entered the eco clothing market 3 years ago, the company has made some great strides in its growth despite fierce competition from what it calls vaguely green products. Due to the high standards that the company sets for every product carried under the ecoGear banner, it is now the featured eco brand for Sears online sales, which carries an equally tough standard for eco labelling.

ecoGear's main fibre is made from recycled fibres which is composed of 65% cotton clippings from clothing factories and 35% poly yarns from recycled plastic bottles or rePET. Backed up by a comparison study commissioned by the company's yarn suppliers, ecoGear claims to be the most earthfriendly clothing as the fibres are 100% recycled and for the most part, do not call for bleaching or dyeing, two processes in making fabric that have been well documented as the cause for severe water pollution world wide.

The colors for ecoGear's fabrics and yarn Dyed Fabric are derived from the cotton clippings which the yarn maker has separated into colored lots and are carefully mixed and blended in an effort to achieve 95% consistency in color from one production lot to the next.

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Lamya Abedin launches Al Sultan Collection for Eid

One of the largest and longest lasting empires in history – the Ottoman Empire - has become the source of inspiration for Lamya Abedin’s latest Sultan Collection. In this collection Abedin presents 50 unique pieces that showcase the rich sartorial heritage of the Ottoman era.

“Cultures and countries have always been the catalyst to my creativity and the Ottoman Empire was an epitome of such inspiration for me with its ethnical diversities, confluence of the east and west and rich cultural vibrancy,” says Abedin, as she catches her breath during the photo shoot of her new Sultan Collection at Almaz by Momo at Mall of the Emirates.

The modern Maghrebin style restaurant becomes an apt backdrop to Abedin’s new collection, which is adequately kitschy as it is classical. Giorgio Armani contributed to the Arabesque look of the models and Jacques Dessanges of Paris did the hair styling.

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Miss Apple Bottoms USA 2011

Apple Bottoms brand founder and multi-platinum recording artist Nelly, created the line to celebrate and liberate the natural curves of a woman’s body. Miss Apple Bottoms USA 2011 will be a celebration of the woman who best represents the brand and its philosophy.

How it works
Enter before September 6, 2010. A panel of judges will select 14 semi-finalists from the online entries based on their style, appearance, charm, and their fit with the Apple Bottoms lifestyle. For those who are not selected for the semi-finals, they will have a second chance to compete. The “Wild Card Semi-finalist,” will be a15th spot, and will be selected based on an online video created and posted to the search site.

Each of the Semi-finalists will have her own profile page. On the profile pages, visitors will be able to watch video bios, check out pictures of the semi-finalists, and read about their interests. Online votes will select the top four finalists.

The top four finalists will receive an Apple Bottoms wardrobe, and an assortment of exciting Apple Bottoms lifestyle products. The excitement will continue when all four finalists will be flown to Las Vegas during the Magic Apparel Show in February of 2011, where they will all have the chance to meet Nelly. A final Miss Apple Bottoms USA will be selected and announced at the show.

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USC offers Levi’s Jeans archetypes collection

Levi’s new line for Autumn Winter has just arrived at USC with key looks and top-to-toe denim. Levi’s Jeans epitomise classic American cool, Levi Strauss & Co. having invented denim jeans in 1873. This season they deliver a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom covering three key looks; the brain, the jock and the rebel.

The brain, who is a self styled nerd, is intelligent with lots of style and most definitely not a geek. The studious look consists of sharp silhouette’s, trucker jackets, denim chambray shirts and chinos that remain on-trend and directional worn with crisp, clean preppy shirting in checks and stripes.

For the jock look, the collection offers more athletic collegiate inspired pieces– think shawl collars on knitwear and classic baseball style jackets.

The key mood for the rebel focuses on the ‘rebellious’ top-to-toe look, feeling hard but delivers it with a rock ‘n’ roll edge that is undeniably Levi’s in spirit using a darker palette, focusing on blacks, overdyes and confident directional finishes.

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Paris Hilton promotes new shoe collection at FN PLATFORM

Antebi Footwear announces the unveiling of Paris Hilton’s Spring 2011 Leather footwearcollection at the Las Vegas Convention Center on August 18, 2010.

Ms. Hilton will be taking questions from attendees and showing the new designs from her upcoming collection from 1:00-3:00 pm. “We are thrilled to be unveiling this new collection with Paris. Her involvement and support has played a tremendous role in the success of brand” noted Joe Antebi, Chairman and CEO of Antebi Footwear Group. (Footwear Manufacturer) “She encourages women around the world to wear shoes inspired by her visions.”

Hilton comments on the Spring 2011 footwear collection: "I'm so excited to be at Magic with my new shoe line. Shoes are such an important part of a woman's wardrobe, I always try to design shoes that are flirty and fun, that will make a woman feel stylish and sexy when she's wearing them. After all, every woman needs a good pair of heels!"

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