Taylor Swift becomes beautiful CoverGirl

Multi-platinum singer-songwriter Taylor Swift can now add COVERGIRL to her list of accomplishments. The 20-year-old, GRAMMY award-winning star has just finished shooting her first advertisements for the beauty giant, and will represent a new line of luxury products for the brand. The ads are scheduled to debut in January 2011.

With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. Her second album, Fearless, has spent more weeks in the top spot on Billboard’s all-genre Top 20 chart than any other album this decade. The GRAMMY Awards, the Country Music Association, the Academy of Country Music, and the American Music Awards all named Fearless the 2009 Country Album of the Year and, this year, the album won the all-genre GRAMMY Award for Album of the year. Last year, Swift earned the American Music Award for Artist of the Year and was the youngest artist ever to win the prestigious CMA Award for Entertainer of the Year.

“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”

“I am so excited to become the next COVERGIRL,” said Swift. “I have admired many of the COVERGIRLs since I was a little girl . . . great artists and actresses who are confident and still themselves. It’s like a dream come true to be a part of the future of COVERGIRL.” 

Read More..

MarediModa/IntimodiModa coming soon

Maredimoda Intimodimoda, the international invitation-only show for beach and underwear fabrics Made in Europe, has officially announced the dates for its ninth edition, backed by results from the last fair, which showed an increase in visitors of more than 8% compared to 2008 (3,161 instead of 2,920), when 15 more exhibitors took part.

For over 100 exhibitors it was a chance to meet buyers from the 800 most qualified manufacturers in the world, representing 70 countries including Italy, France, Spain, Great Britain, the United States, Japan and Russia. These figures reward careful selection of exhibitors through meticulous internal procedures, the quality of the products on show, an unusual formula and the work environment at a fair which is univocally recognised as being the unique unrivalled benchmark for the highest representation of European collections for beach and underwear. This result, confirmed and emphasised by sample interviews carried out in the fair just a few hours before it closed, must also be seen as a fairly strong signal of confidence regarding the new-found enthusiasm of buyers in Cannes.

“The next edition of MarediModa/IntimodiModa”, stresses President Claudio Taiana, “will feature important evolution in terms of supply. In the first place, we will be dedicating more space and a new format to the trend forum, coming up with a big-impact truly innovative formula. We will be hosting and sponsoring an important international forum in the wake of last year’s success, we will give more visibility and value to the dedicated Outsourcing area that we were the first to introduce as a qualified model of alternative production. We are extremely pleased to see that our example has been followed by other international shows. We will be presenting activity category models regarding the real opportunities that outsourcers have if they no longer target the Far East, but look to North Africa or Eastern Europe: Maredimoda Intimodimoda will in fact be at the Salon De la Lingerie in Tunis in April with a view to further strengthening relationships with our North African partners. We will also see the second act of THE LINK, the world’s most ambitious talent scouting competition, involving the 100 most famous creativity schools in Europe. Its debut far exceeded expectations for the quality of the work presented by the students involved”.

Mention must also be made of the huge investment already made in terms of resources and energy into the underwear section, set to play a decisive role in the short term for the fair due also to its scheduling and strategic positioning. First-time previews of collections will be organised for top buyers and co-marketing with exhibitors will be fine-tuned. 

Read More..

CK’s multi-brand runway show features 100 looks from fall

Calvin Klein Inc announced that the company’s Creative Directors – Francisco Costa (women’s Calvin Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection), and Kevin Carrigan (ck Calvin Klein, Calvin Klein Jeans) – traveled to China to host a multi-brand runway show this past weekend. The event featured 100 looks from the Fall 2010 apparel and accessories lines on more than 70 models from around the world for a vip audience that spanned the worlds of fashion, art, sports, and media.

Joining Messrs. Costa, Zucchelli, and Carrigan, were Tom Murry, President & CEO, Calvin Klein, Inc., and many other notables including actress Eva Mendes, Hidetoshi Nakata, Lim Soo Jung, Liu Ye, Du Juan, Chinese pop band, SuperVC, Georgina Wilson, and Fernando Marcos “Borgy” Manotoc – all of whom were wardrobed by Calvin Klein Collection.

Those in attendance who were wardrobed by ck Calvin Klein included Taiwanese actor/model Ethan Ruan and supermodel Liu Wen, who closed the show and is currently featured in the ck Calvin Klein Spring 2010 advertising campaign.

Other notables in attendance included Lilin Wong, Zheng Gang, Veronica Chou, Jacqueline Zhao Jun, Jing Xing, Han Feng, Qiu Hao, Lu Kun, Bo Soong, B6, Zero Lin, Trevor Lai, Yang Yaqi, Samuel Bourdin, Hua Shen Xian, She Ya Jing, Yang Zi, Luo Yi, Sun Zhe, Su Mang, Grant Pearce, Christina Ong, Beng Seng Ong, and Formula One’s Bernie Ecclestone.

The event also marked the launch of Calvin Klein X Underwear, the latest offering to be introduced globally from Calvin Klein Underwear. Famed Japanese soccer star Hidetoshi Nakata – one of the four high-profile athletes and actors featured in the brands’ new global advertising campaign – hosted the official after-party, in a space adjacent to the presentation which had been transformed for the evening, while New York DJ Stretch Armstrong led the music for the evening.

The event featured a special installation with 20 live underwear models impactfully positioned throughout the industrial space on red scissor lifts, against a backdrop of oversized video screens playing the new Calvin Klein X Underwear video – also featuring American actors Kellan Lutz, Mehcad Brooks and Spanish tennis star, Fernando Verdasco.

The invitation-only event was held at Bund 1919, a landmark building and former textile factory, situated on the scenic Huangpu River in the Wu Song area of the Baoshan district in Shanghai.

Read More About CK’s multi-brand

More Phillips-Van Heusen Corporation News...
 

Teen fashion icon Miley Cyrus kicks off Habbo Runway

Habbo Hotel, the world's largest virtual community, has turned into a fashion house, as the Habbo Runway campaign launched with a search for the best Habbo Fashion Designer. The competition will be judged by multi-platinum Hollywood Records' recording artist and teen fashion icon Miley Cyrus, who kicked off the campaign.

Habbo Runway is a global fashion campaign, taking place in all 31 Habbo Hotel communities around the world. A celebration of teen creativity during the four weeks of fashion campaign, millions of Habbo users will be able to participate in various beauty and fashion-related activities. The campaign's highlight is the fashion designer competition, as all Habbo users around the world will have the chance to compete for the title of the Best Habbo Fashion Designer.

After local competition rounds and user voting, Habbo's fabulous celebrity judge, Miley Cyrus, will select and announce the global winner. In addition to fame and fortune in the virtual community, the winner will get his/her winning clothing designs produced and released as Habbo Hotel virtual clothing, available to millions of users around the world. 

More About  Miley Cyrus

Topshop High Summer with go-behind-the-scenes video camp

Topshop has launched its High Summer 2010 collections, just in time for the sunshine. To accompany the new collections, Topshop customers can access a behind-the-scenes video from the brand’s advertising campaign shoot which shows the newest trends for the summer season. Packed with styling ideas, it is the perfect way to get inspired and choose what to fill your wardrobe with.

Topshop’s in-house design team have the enviable task of finalising the trends the store will feature each season. They do this by trawling the globe in search of the most exciting new pieces, snapping great street style looks, and being inspired by all the cool places they visit. These ideas are then brainstormed, developed, and crystallised into the current Topshop High Summer collections.

For summer there are a lot of new looks to have fun with. Summer Fete offers a mix of sorbet shades, pretty prints and bleached-out denim, whilst in Festival Army, military-inspired pieces have a grungy edge. In Club Tropicana, body conscious summer dresses and hotpants in bold prints and colours look at home on the beaches of Rio de Janeiro. Finally, jersey maxi dresses, sleeveless denim gilets and towering platforms offer slick city chic in Body Armour. Topshop dresses continue to be key, particularly those featuring pretty sherbet colours and pastel ginghams. Shoes are also a big trend for SS10 with wedges and clogs taking centre stage.

Read More...

The Most Famous Fragrance in the world is back again

Millions of Americans search far and wide each year for the perfect Mother’s Day gift, but many end up settling for the traditional flowers and a card that are soon forgotten. For those people looking this year to get their mother, grandmother, or wife a special gift that they’ll never forget, The Vermont Country Store offers hundreds of unique, practical, and hard-to-find items for such an occasion.

“As a family-owned business, we are proud to offer unique and nostalgic items that help people show their love and admiration for the moms in their lives,” says Cabot Orton, proprietor of The Vermont Country Store. “Most mothers will tell you that they just want to be appreciated. Giving her an unusual gift, small or large, that shows your thoughtfulness will reflect how much you care.”

Consumers can search through The Vermont Country Store’s catalogues and two store locations in Vermont to find the perfect gift for Mother’s Day. A few of these items include:

Evening in Paris – “The Most Famous Fragrance in the World” is back again, as evocative as ever. From the daring decade of the 1920s came the fragrance Soir de Paris, or Evening in Paris. By the 1950s, it was touted as “the fragrance more women wear than any other in the world,” yet by 1969 it had disappeared. Now, it’s back at The Vermont Country Store.

Teacup of the Month – New to The Vermont Country Store, this is the perfect gift for tea lovers and porcelain collectors: a hand-painted teacup and saucer featuring the birth flower for each month. Gold leaf embellishes the handle, saucer, and the month’s name scripted inside the cup. Customers can purchase a single cup, all 12 at once, or have a cup delivered each month.

Read  More..

Winners of L.e.i. Model Citizen Contest announced

L.e.i. is excited to introduce the three winners of the L.e.i. Model Citizen Contest who impressed the judges and public with their leadership, ambition, intelligence, energy and altruism. These three young woman best exemplify the tenets of L.e.i., which stands for "life, energy and intelligence." The winners were handpicked by a high-profile panel of judges, including notable names from the fashion industry such as Teen Vogue Editor in Chief Amy Astley, fashion designer Rachel Roy, fashion models Chanel Iman and Ali Michael, Allan Ellinger, Chairman of Fashion Delivers, and the voting public. L.e.i. is available exclusively at Walmart stores nationwide and on Walmart.com.

After receiving over 7,000 entries and 42,000 votes for the Model Citizen Contest, Alexandra Brooks, 18, from Sachse, TX has been named as the grand-prize winner. Jazzlyn Marae, 15, of Costa Mesa, CA is the second place winner and Amy Wilson, 19, from Ashland, OR is the third runner-up.

"I am honored to be chosen as the winner of this amazing 'L.e.i. Model Citizen' contest, which is acknowledging and rewarding young women not only for their inner and outer beauty, but also because of their life, energy and intelligence," said Alexandra Brooks.

Alexandra Brooks has logged more than 225 hours of community service projects, including organizing a community garden, volunteering in a homeless shelter and participating in Operation Christmas Child. She has also donated her time to build houses in Nicaragua, all while holding a 3.7 GPA and qualifying for the National Honor Society.

As the grand-prize winner, Alexandra Brooks will receive a $100,000 college scholarship, an appearance in L.e.i.'s Fall 2010 national advertising campaign, a fashion makeover and complete L.e.i. wardrobe, Teen Vogue internship and a trip to L.A. to attend Teen Vogue's "Young Hollywood" party.

Jazzlyn Marae volunteers in a soup kitchen for the homeless and has organized two benefits for a local children's hospital. Truly multi-talented, she wrote an original song for her submission video and holds a 3.7 GPA. Amy Wilson volunteers at homeless shelters and senior citizen organizations, while pursuing her pre-Med degree at Southern Oregon University.

Jazzlyn Marae and Amy Wilson will also appear in L.e.i.'s Fall 2010 national ad campaign and receive special prizing. In addition, the three winners will be flown to L.A. for L.e.i.'s photo shoot, which will be shot by famed photographer Peggy Sirota, on April 20th.

From February 1, 2010 to March 23, 2010, young women ages 15-21 from across the country entered the contest by visiting leimodelcitizen.com, or attending one of three L.e.i. Model Citizen local events in New York, Miami and Los Angeles. Participants were required to submit a video that showcased their "life, energy and intelligence."

As one of the judges, Chanel Iman said, "I am proud to be part of this contest where young girls are rewarded for their inner beauty and outer spirit. It is an opportunity to acknowledge the importance of leadership at a young age and encourages our youth to be socially conscious leaders and role models, and therefore the next L.e.i. model citizens."

Read More...