The fun loving, trend-seeking young guys and girls of India have another reason to identify with their favorite apparel brand, Levi Strauss Signature! Shahid Kapoor, India’s youth icon, style setter and dancer extraordinaire, now takes to the floor with the jeanswear brand that matches his style and personality. Yes, it’s Shahid Kapoor for every youngster, as he signs on as Brand Ambassador of India’s iconic youth brand Levi Strauss Signature.

It’s a known fact that Shahid Kapoor is particular about his dress sense. The perfect style statement he makes in his films and shows is driving droves of his young fans to be just like him. This aspiration to emulate him is set to grow even larger as his young fans will now see him, sporting the range of Levi Strauss Signature jeans, T shirts, woven shirts, jackets and accessories.

Says Shahid Kapoor, Brand Ambassador, Levi Strauss Signature, “I have always been a great admirer of the Levi Strauss Signature brand. Its relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It’s great to be associated with such an iconic brand.”

Shumone Chatterjee, Country Manager, Levi Strauss & Co, India Pvt. Ltd., says, “Youth Icon & iconic youth apparel brand – it’s fitting that they both zip together! Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as it’s face will help us create a closer connection with our young audience.”






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Schwarzkopf as Official Hair Color & Styling Partner for Femina Pageant

In keeping with its fashionable image, Schwarzkopf Professional tied up with Femina as the Official Hair Color & Styling Partner for the Femina Miss Indian Pageant. The top-notch stylists from Schwarzkopf Professional conducted an exclusive & rigorous hair- consultation session for the 22 finalists of the Femina Miss India contest at their Mumbai ASK Academy today.

The hair consultation session was spearheaded by Najeeb Ur Rehman, National Technical Manager, Schwarzkopf Professional who was also appointed as the Chief Color & Styling Consultant for the Femina Miss India pageant. Najeeb Ur Rehman has carved a niche for himself in the hair industry and is undoubtedly one of the most loved trainers. He is also an absolute pro in the hair realm & specializes in creative and corrective hair coloring, cutting & texturizing.

Along with his well-trained and experienced team he set out to help the finalists of the contest understand their hair and hair-needs better. The team worked on crafting looks that specifically suited the contestants so they could put their best foot forward in the contests that are to ensue to win the coveted and prestigious beauty title.

Najeeb observed that “Hair fashion has certainly leap frogged into a completely haute dimension today and it gives me great pride to be the Chief Color & Styling Consultant for the Femina Miss India pageant from Schwarzkopf Professional. It is certainly a challenge to craft individualistic looks for each of the contestants as we have to take their skin tone , eye color , face shape and personality into consideration before giving them a look that gives them an edge at the contest and we are completely up to acing this challenge.”





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Ultrafine Merino shawl stars in Paris Fashion Week

A-list celebrities and international models were last week treated to the best Merino wool Australia has to offer at an exclusive event at Paris Fashion Week to celebrate one of the world's most promising young designers Alexander Wang.

Guests at a private dinner party for the exclusive retailer Colette were presented with gifts of ultrafine Merino shawls from the Jemala company from Victoria. Australian Wool Innovation, which introduced its top suppliers to Wang to help create his new Merino looks, has sourced what are unquestionably some of the most the luxurious wraps available. They are made from extremely rare, ultrafine Australian Merino wool, with each finely woven shawl made from a world-record-setting calibre of fleece; so fine that 8 kilometers of yarn are needed for each wrap.

Each specially bred Merino sheep is raised in a sheltered habitat to protect its precious fiber from the elements. Protective jackets ensure a perfectly uniform Merino wool. The result is a fibre that is softer, yet stronger than cashmere – and is available exclusively from Australia. It's extremely rare: every year enough fleece is shorn for only a few thousand shawls.

During the event Alexander Wang commented on the fineness of the fabric which the wool created.

"I worked with Australian Merino for autumn 2009 to create a more refined and tailored collection. The feel of this scarf is simply incomparable. I hope our guests liked it as much as I do," he said.

Director of Jemala, Ian Gill said the decision to partner with a young designer like Alexander Wang was not only good for Jemala, but good for Australian wool growers.

"The current trend in marketing used by Australian Wool Innovation (AWI) needs support and expansion. Raising the profile of superfine and extrafine Australian Merino Fibre by exposure to emerging and established designers is a powerful and logical starting point," Mr Gill said.

"We have to convince each new generation of the unique properties of Merino fibre to wean them away from their cotton and synthetic world.

"To do this we require continuous funding at be built into the thinking processes of all Australian Merino fibre growers. This must be as fundamental to our thinking as shearing, and subject to the same scrutiny that the fleeces must undergo each season.

"We need to support ourselves, by strongly supporting this comprehensive marketing program," he said.

"I've found a keen hardworking band of enthusiasts at every point of contact I've dealt with at AWI.

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TSE Cashmere launches fall collection for woman

This year TSE celebrates 20 years of What We Do Best, Cashmere. Double face cashmere, single face cashmere and cashmere blends are at the core of the Fall 2009 Collection.

The inspiration for the collection is a woman who embodies the TSE aesthetic, modern, sophisticated and innovative. Although, she is at the forefront of current fashion, she is not driven by trends. She sees her purchases as investments and relies on TSE for great design, fit and quality.

In fall 2009, the TSE woman is wearing a body skimming underpinning, a cashmere bodysuit with feet. She layers it with a draped apron skirt and wraps herself in a blanket jacket. She wears the same draped apron with her TSE cashmere dress or knit pant suit. This season’s essential piece in her closet is the cashmere dress with the oversized hood.

A knit tailored jacket replaces her cardigans and softer shapes with a stronger line. The sharper shoulder is accentuated with removable shoulder pads. The silhouette is slimmer and more body conscious than in seasons past. Wrapping, draping and proportion center on highlighting the asymmetry of the collection.

The revisited and updated blanket like cashmere coats represent the modern, architectural shapes that have inspired TSE design from its inception.





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Gold Coast Fashion Week to encapsulate lifetsyle of region

Gold Coast Fashion Week 2009 is the Gold Coast’s most prestigious fashion event. What better place to hold a fashion showcase than the beautiful Gold Coast where our beautiful lifestyle matches our great fashion style.

This world-class event is to be held on the 13th –17th May 2009. Gold Coast Fashion Week 2009, will be Australia's 1st Swimwear, Summer-wear and Holiday-Wear fashion event, themed “Summer ‘09”. With events, such as; make-up and hair demonstrations, professional photo shoots, the Australian National Stiletto Throwing Competition, and of course spectacular and creative fashion shows, it is going to be an event spoken about all year. Best of all... your invited.

The spectacular events are to be held at various locations spread throughout the Gold Coast and are designed to encapsulate the Gold Coast lifestyle. All events are open to the public and some are even free.

Face of Gold Coast Fashion Week '09
Australia's aspiring models, you could be this years winner of the Face of Gold Coast Fashion Week '09. The winner will receive a host of prizes including a professional photo shoot, hair and beauty products, wardrobe and accessories, feature on the cover of the official "GCFW Swimwear Calendar" as well as a featuring in Gold Coast Panache Magazine, not to mention the international exposure of being this years Face of Gold Coast Fashion Week '09.

Applications for the Face of Gold Coast Fashion Week '09 are available through the Division Model Management and Gold Coast Fashion Week Websites.

Menswear Show
This variety show will showcase some of the best Menswear designs that are both retail and designer. Guys this is your turn to see what you need to be seen in this year.

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J Brand collaborates with London’s high street retailer Topshop

Executives from award-winning U.S. designer denim label J Brand are pleased to announce their exclusive collaboration with the UK’s No.1 High Street retailer, Topshop, hits sales floors this week. The very best of America’s premium denim meets the vibrant, constantly changing UK fashion scene. The result: J Brand for Topshop.

The limited-edition capsule collection will debut in Topshop’s Oxford Circus flagship store. “We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way,” said Susie Crippen, J Brand co-founder and Creative Director.

J Brand for Topshop will consist of three low-rise styles named for the New York boroughs and neighborhoods that exemplify the styles of the women who wear them. The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and finally, the Manhattan is a slim fit 22-inch bell bottom.

These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes. In keeping with the New York theme, the washes are: Empire, Skyline, Liberty and Bowery. The retail price point for this limited collection is £89. J Brand is in good company with previous successful collaborations such as Kate Moss, Richard Nicoll and Emma Cook.

“There is nothing more American than a great pair of Jeans,” Jeff Rudes, J Brand co-founder, remarks. “We believe Topshop customers will appreciate the detail and workmanship of our line and feel good about wearing a genuine piece of Americana.” Mary Homer, Managing Director of Topshop adds, "We're really excited to be collaborating with J Brand. Topshop has established a reputation for producing it's own new, leading-edge jeans and we're proud to build on this by working with the original cult jeans brand - J Brand."

Source : Fibre2fashion

20 Femina Miss India contestants move closer to ‘Live the Dream’

The talented and glamorous finalists of Pantaloons Femina Miss India (PFMI) 2009 were unveiled amidst much fanfare. Out of all the 64 aspiring contestants who were present at the Regional Rounds, 20 stunning beauties finally made it to the top. These divas come one step closer to ‘Live the Dream’ – of winning the most coveted title – and would compete for the crowns on the Grand Finale stage.

The 20 finalists from across India sizzled on the ramp with the show choreographed by none other than Marc Robinson (Fashion Director and Contestant Director, PFMI 2009).

The gorgeous ladies were attired in cocktail dresses designed by renowned fashion designer Haasya Chandna. Her collection for the future Miss India’s was designed keeping in mind each ones personal attributes. The hues, the textures and cuts of each gown made every contestant stand out as an individual, exuding confidence of looking and giving their best in their quest to win the most coveted title of Femina Miss India’s pageant.

The collection boasted of cocktail gowns woven in satin, enhancing eclectic hues of electric blue, sea green, wine pink and black. It emphasised on flowy textures, each cut to perfection. The aesthetic makeup was done by Vivian D Silva, Make up Expert from Make up Forever. The Hair styling was done by Najeeb Ur Rehman – Chief Colour and Styling Consultant from Schwarzkopf Professional.


Adding glamour to the grand evening was the unveiling of the three exquisitely designed crowns for the top three winners crafted by Collection G – a brand for the woman of today in association with D’damas and World Gold Council, exclusively for Pantaloons Femina Miss India 2009. The intricately crafted crowns inspired from the Sun, Moon and Stars were unveiled by the brand ambassador of Collection G, Jacqueline Fernandez.





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